How to create a WooCommerce buy one get one free promotion (+ powerful techniques to drive more sales)

Are you looking for the best way to drive more sales and get new customers to log in? You may have heard of the “buy one get one free” promotion and may want to know how to add one to your WooCommerce store. The

buy one get one free (BOGO) promotion is a promotional offer in which buyers can get one or more items for free or at a discounted price after buying other goods at the normal price.

BOGO promotions are one of the most effective ways to boost sales and customer loyalty. For shopkeepers who have a lot of inventory on their website, the BOGO promotion is particularly useful for clearing inventory.

, however, because BOGO promotions are not a default feature, beginner users of WooCommerce often face considerable challenges when setting them up.

has a considerable learning curve to overcome, from finding the right third-party plug-ins to applying and promoting these deals in your store.

to ease this learning curve, here are some of the pain points to be addressed in this article: how and when

• uses BOGO promotions in WooCommerce
• how to create your first WooCommerce BOGO promotion
• the best WooCommerce plug-in for creating WooCommerce BOGO promotions
• how to promote WooCommerce BOGO promotions

once you have finished reading this article You will be ready to implement BOGO promotion and enjoy all the benefits of BOGO promotion.

, let’s briefly introduce the concept of BOGO promotion first.

1. what is a BOGO promotion (why and when should it be used)?
2. default WooCommerce coupon function
3. how to create WooCommerce BOGO Promotion
4. Best WooCommerce BOGO Promotion plugin
5. promote your BOGO promotion in WooCommerce
6. FAQ
7. create your first WooCommerce BOGO promotion

what is a BOGO promotion (why and when should you use it)?

as an e-commerce shopkeeper, inventory management is still one of the main challenges you face. Attracting new buyers and retaining old ones sometimes prove to be a difficult task.

for shopkeepers who want to increase the number of shopping carts per order, BOGO promotion is a very effective way to encourage purchases.

is the opposite of the name, and BOGO promotions can take different forms. They can be “buy two get one free” or “buy one get one free” discount of 50%. It’s all up to you to decide the best strategy for your store. Shopkeepers who are new to

‘s marketing campaign may think that BOGO promotions are just gifts for their products. This is far from the truth. The most common use of

BOGO promotions is when shopkeepers want to transfer old inventory. Like other marketing strategies, this type of transaction is convenient when you need to deal with existing inventory.

in addition, the BOGO promotion is also very helpful in getting new customers. If your report shows a high abandonment rate of shopping carts, it may also be the solution you’ve been looking for. Even if

has the largest advertising budget, it is not easy to build a loyal customer base.

strategies like BOGO promotion can help you achieve your goals without having to spend extra money on marketing activities.

to better understand their functions and different benefits, let’s talk more about WooCommerce coupons and their relationship to BOGO offers.

‘s default WooCommerce coupon feature

was a major part of corporate marketing long before e-commerce and online stores became a thing. Just as they help drive sales in brick-and-mortar stores, online stores benefit a lot from coupon codes.

WooCommerce developers realize this. As a result, they have included powerful coupons by default on the platform.

We can use this feature to achieve BOGO offers. With

coupons, you can provide interesting incentives for your customers to buy more from your store. From percentage discounts to fixed coupon amounts, WooCommerce allows you to use flexible rules when applying them.

set your first WooCommerce coupon

to add your first coupon to your WooCommerce store, you need to enable this feature by navigating to WooCommerce & gt; Settings & gt; General. Originally in

, the coupon function was located in a separate Checkout tag. However, WooCommerce recently moved it to the default “General” tab, which appears immediately after you click “Settings”.

now, all you have to do is scroll down until you see the Enable coupons section.

check box to enable store-wide coupons. If you choose to offer a compound discount, you can also check the second box in this section. This will allow the buyer to apply the second coupon to the discounted price after applying the coupon.

Once you have done this, click “Save” below to apply the new changes to your store.

now, your WooCommerce store is ready to create coupons. To get started, just go to Marketing & gt; Coupons.

is on the Coupons tab, click Add coupon.

since this is your first coupon, WooCommerce will show you a splash screen that asks you to Create your first coupon. Both buttons will lead you to the same settings page.

on the settings page, you need to add a coupon code that the buyer can enter. Other tags let you decide the type of discount, the amount of the coupon, and even set usage restrictions. Out-of-the-box discount types include percentages, fixed shopping carts and fixed product discounts.

while these features may serve most WooCommerce stores, you need more to offer BOGO promotions.

, that’s what plug-ins are for. There are many plug-ins in the WordPress directory that provide this functionality, and we will show some of them later in this article. How

creates WooCommerce BOGO promotions

although there are many BOGO promotion plug-ins for WooCommerce websites, the first one we can recommend at any time is Advanced Coupons. This tool provides the easiest way to get your first BOGO promotion up and running.

helps you get more people to your store by introducing loyalty programs, special shopping cart conditions, or coupon scheduling.

, let’s take a quick look at the simple steps to set up a Bogo promotion.

Step 1: the first step in installing and activating the coupon plugin

is to locate and install the coupon plugin of your choice. Since we recommend Advanced Coupons, we will use it to demonstrate this process. You can easily find a free version of the plug-in in the WordPress repository.

you can use the free version for BOGO promotion, but some of the features we describe require the Premium version.

navigate to the plug-in tab and click install plug-in. On this page, simply type “Advanced coupons” in the search bar, and the plug-in will pop up in the search results.

once you find the plugin, click to install and enable it now.

in our example, the search results are shown as “enabled” because we have activated the plug-in.

Step 2: add a new coupon

now that the plug-in is installed and activated, let’s set up our first BOGO promotion. To do this in

, you need to create a new coupon or edit an existing coupon in the default WooCommerce way.

just needs to go to WooCommerce & gt; Coupons or Marketing & gt; Coupons. If you want to edit an old coupon, hover over the project area and click Edit.

otherwise, you can click Add coupon directly. On the next page, you need to add a coupon name (for new coupons). You can also choose to let the system generate a coupon code on its own.

whichever way you choose, you need to communicate the code to your website visitors. They need to enter a code at checkout to activate the BOGO promotion.

in this case, you may want to type in a code that is easy for your website visitors to remember.

Step 3: create BOGO promotions with coupon data

after adding the coupon code, you now need to adjust the coupon data to match your Bogo promotion parameters.

when you scroll down to the Coupon data section, you will notice that the Advanced Coupons plugin has automatically added a new tag when it is activated. These tabs allow you to add additional functionality to the coupon when editing it. Some of the new tags added to

include: Add Products, Scheduler and Shipping Overrides. In our example, the tag we need is the BOGO Deals tag.

in this tab, you need to first select the condition that determines how the coupon is triggered in the Select Trigger Type field. Once the deal is triggered, you can choose how to apply the BOGO promotion.

here are three ways to trigger Advanced Coupons:

• By specific products: this option is the easiest way to apply or trigger a BOGO promotion. You can add any non-variable product to any field. Once buyers include the “trigger” product in the shopping cart, the system will provide them with the product free of charge in the “app” section.
• By any combination of products: here, you can add multiple products or product SKU.
• By product categories: you can also trigger and apply coupons based on a specific product set in one or more categories.

in the free version of the plug-in, only the first option is available. You need to upgrade to advanced plug-ins to enjoy all the advanced features available. Based on the annual payment plan, you can choose a single website license or an unlimited website license according to your needs. Their annual fees are $49.50 and $99.50, respectively. After

passes the checkout process, download the ZIP file from your account dashboard.

then uploads the file to WordPress by navigating to plug-ins & gt; install plug-ins and clicking upload plug-ins.

Step 4: including some additional settings

you can apply several other settings in addition to setting “trigger” and “apply” conditions for your BOGO promotion. A good start for

is to offer discounts on products in the ‘applications’ section. In other words, you don’t have to give the whole product away for free.

for example, if you set a discount for a particular product in the ‘trigger’ section and add it to the shopping cart, the percentage discount will be automatically applied to that product in the ‘application’ section.

To provide a percentage or fixed discount, use the drop-down menu under the Price/Discount heading. The

Override price option allows you to set a new sales price for the product. Select the option that suits your needs, enter the appropriate value in the next field, and then click Add.

you can decide whether you want to repeat the BOGO promotion when multiple shopping cart items meet the coupon criteria.

for example, for the “Buy Two Get One free” promotion, customers can also buy six get three free.

in addition, you can add a note that will be displayed to the buyer immediately after the transaction is triggered. The buyer can then click a button to apply the coupon.

in this case, you need to fill in the Button Text and Button URL fields.

in addition, it makes sense to simply enable the “Auto Apply Coupon” function on the right panel. This approach usually provides a more perfect shopping experience. Another interesting set of options for

is in the Cart Conditions section. Here, you can set up the trigger BOGO promotion based on the number of items in the buyer’s shopping cart, the time of their last visit, and so on.

for example, you can set the minimum number of items that must be in the shopping cart before triggering the transaction.

once you have made your choice, click Save Cart Conditions.

Step 5: publish and test the promotion on your front end

your BOGO promotion is now ready to use. Before you finish, you should test how your new trading function is. For

to do this, you need to publish it first, and then navigate to the front end of your store. If you want to avoid interfering with your customer’s user experience, consider using a temporary site.

is at your front end, and you need to meet the “trigger” conditions for all transactions by adding the right product to the shopping cart. After meeting the necessary conditions, you will receive a message in the shopping cart informing you that you are eligible for the exchange transaction.

now, you can easily enter the coupon code and click APPLY COUPON. As long as all settings are filled in correctly, the “Apply” condition will be activated.

Hooray! Your first BOGO promotion is now successfully created and ready to use

keep in mind that this step-by-step guide only reflects the process of creating a BOGO promotion using Advanced Coupons.

although we highly recommend this tool because of its effectiveness and the number of options available, it is always good to have more options to choose from.

, so let’s take a look at other plug-ins you might want to consider.

Best WooCommerce BOGO Promotion plug-in

due to the great development of the e-commerce industry in the past 20 years, there are now many vendors offering e-commerce plug-ins.

in addition to the BOGO promotion plug-in, Advanced Coupons, there are other alternatives to pay attention to. Some of these plug-ins offer pricing strategies (such as one-time charges) that may be more beneficial to your budget and business goals.

1. Discount Rules for WooCommerce

Discount Rules for WooCommerce adopts a free policy to allow new users to have limited access to its coupon function. However, for discount rules, the BOGO promotion is unique to the professional version.

the plugin also adds a unique tag under the WooCommerce section of your WordPress dashboard. This approach may be less intuitive and easy to use than the native integration of

and Advanced Coupons. On the positive side, the plug-in provides a considerable number of samples and documentation to help. To create a BOGO promotion for

, just click Add New Rule, and you can select an option in the BOGO discount section. The

buy X get X free deal allows you to offer a product for free after the buyer buys a certain number of the same product. On the other hand, “buy X get Y free” offers a different product for free. You can also choose percentages and fixed discounts.

uses WooCommerce’s discount rules, and BOGO promotions can be applied and triggered based on:

• specific products
• product categories
• all products (store-wide discounts)

this plug-in provides several types of volume discounts, tiered pricing, and other advanced coupon features. This is very similar to the functionality provided by Advanced Coupons. But you will miss out on a wide range of shopping cart conditions. To subscribe to the premium version of

, you can choose from three plans:

• single website: $49 / year
• 5 websites: $79 / year
• 25 websites: $129 / year

2. YITH WooCommerce Dynamic Pricing and Discounts

if you want to add a BOGO promotion to your store, YITH Dynamic Pricing and Discounts is another option worth considering.

is an easy-to-use tool with a modern user interface that can help you quickly improve your offers.

this plugin adds an extra tag to your WordPress dashboard. In this tab, setting up an BOGO promotion requires a slightly different approach.

you need to select Special Offer from the Rule type menu.

now, you can decide how you want to apply the discount rules. In addition to specific products, all products, and product categories, you can also apply BOGO promotions to product labels.

once you have added the appropriate product, enter the discount rules in the setting up discount rules section. Unfortunately for

, the shopping cart conditions available are limited to the number of goods and products (when dealing with multi-SKU products). In addition, if you want to apply other conditions, such as the time of your last visit to the site, you will have to look elsewhere. Like other coupon plug-ins,

supports a variety of discount rules. The subscription fee for the plug-in is 129.99 euros and the license for a single station or six stations is 389.99 euros per year.

3. Smart Offers for WooCommerce

Smart Offers is a powerful plug-in that enables you to set up BOGO offers, one-click up-sell, cross-sell, order jump, and other offers in the sales funnel.

is not just a WooCommerce BOGO (buy one get one free) discount. You can also set up buy one get one free, buy more get one free and buy more get more free. Some noteworthy features of

Smart Offers:

• sets BOGO offers based on rules such as the total amount of shopping carts, users’ previous orders, and existing products in the shopping cart.
• uses now button to achieve direct checkout
• uses Elementor, Visual Composer and other popular page generators to create more discount designs
• for all WooCommerce product types-simple, variable, subscribed, bundled, group and other

pricing:

• single website license-$99 / year
• multi-site license-$549 (one-time payment)

Smart Offers is the most expensive plug-in here But it definitely provides you with a lot of value for money!

4. ELEX WooCommerce Dynamic Pricing and Discounts

ELEX WooCommerce Dynamic Pricing and Discounts is another plug-in that is ideal for creating BOGO promotions. The vendor may be less well-known, but the plug-in works well enough. In fact,

offers some of the most comprehensive pricing and different levels of discount options.

you can apply discounts based on specific products, product categories, and shopping cart conditions. If you want to combine any of these elements when setting discount rules, the plug-in also allows you to do so. The

BOGO rules feature has a unique label that sets the products that need to be purchased and those that are available free of charge.

you can add your favorite products in any column. Unfortunately, there is only room to set the number of goods available free of charge. You can’t decide to offer a percentage discount on the second product.

you can still add other interesting settings, such as user roles that restrict transactions and minimum total consumption. This also applies to the rules of the BOGO category. All of

‘s BOGO promotion features are unique to the advanced version of the plug-in. On the positive side, payment plans require an one-time payment, which costs $79, $119 and $199 for a single site, five sites and 25 sites, respectively.

, however, you can only get one year of support and updates.

5. the Pricing Deals Pro for WooCommerce

plug-in is a powerful choice for using BOGO promotions and other discount rules to promote sales.

Varktech’s Pricing Deals Pro for WooCommerce, along with Advanced Coupons, is one of the few tools that can promote BOGO without paying for a subscription.

WooCommerce’s Pricing Deals interface does not provide the most modern user interface, but it makes up for this through the simplicity of navigation settings.

has two parts, QUALIFY GROUP and DISCOUNT GROUP, which represent the products to be purchased and the products to be offered for free, respectively. The

plugin provides such a wide range of settings that you can easily be inundated. In fact, it adds so much power and flexibility to your store.

in addition to triggering transactions through specific products, you can also choose to add or exclude certain product categories, product changes, or even pricing transaction categories.

you can also restrict access to transactions by specific user roles (good for wholesalers), email addresses, customer names, or membership groups. The number of transactions used in each shopping cart can be limited to any number you choose. The options available to

are probably the most complex in the competition. However, all these features come at a price. Here are the fees you have to pay for different license types:

• single website: $50
• two sites: $80
• five sites: $180
• Ten sites: $300

these prices may seem high compared to other plug-ins, but considering that this is an one-time transaction and offers a lot of features, it may be cost-effective, especially for a single site owner.

6. Conditional Discounts for WooCommerce

is also known as Discount Suite for WP, and the last plug-in we recommend is a tool touted as the last WooCommerce discount plug-in you need. When

talks about volume discounts, “Conditional Discounts” lives up to that. The tool is aimed at stores with 1 million or more products, including the ability to offer BOGO promotions.

the supplier performs well with its rather unique discount rules. Here are some interesting conditions that BOGO promotions can be based on:

• products, shopping cart subtotals, or customer roles: these are common ways to trigger BOGO promotions.
• customer’s email domain name: in addition, you can offer free products to buyers who register with email addresses bound to a specific domain name. This is very suitable for offering a special price to the employees of a company.
• order frequency: you may want to offer free products after the buyer has ordered a certain number of times from your store.

Conditional Discounts offers the most expensive multi-site license to date. You need to pay a lump sum of $60 to buy a single website license. In other pricing plans, five websites and 25 sites cost $180 and $600, respectively.

promote your BOGO promotion in WooCommerce once your new BOGO promotion is up and running, the next thing you need to do is optimize its visibility. After all, it doesn’t make sense if most of your customers end up missing out on this discount.

you need to extend it to places where buyers can easily find and use it.

The easiest way is to use the popular all-in-one marketing tool, Convert Pro.

is generally considered to be one of the most effective conversion tools because of its wide range of functions. In our case, the tool provides some interesting ways to show your BOGO promotion to website visitors.

set up your first Convert Pro activity

to start using Convert Pro to promote your deal, you need to first create an account on the product website and purchase the plug-in.

or you can pay Growth bundle for equally powerful tools such as Astra Pro and Schema Pro. After

completes the purchase, navigate to the download page of the Brainstorm Force store.

clicks Convert Pro to download the plug-in.

now, go to your WordPress dashboard and click plug-ins & gt; install plug-ins & gt; upload plug-ins.

selects the plugin file you just downloaded. Then, install and activate it.

the next thing you need to do is license the plugin. To do this, navigate to Convert Pro & gt; Settings & gt; License.

you can find your Convert Pro license on the license page of your Brainstorm Force account.

copies the license and pastes it into the appropriate area of the Settings page. Then click Activate License.

now, enter Convert Pro & gt; Create New.

on this screen, click any type of call to action (CTA) that you think is appropriate. For this promotion, we will use full-screen pop-up.

on the next page, you will find several templates that are readily available. You can use the “Select Your Goal” column to filter available templates according to your specific needs.

when you select a template, you will be asked to enter the name of the promotion. After

clicks Create, you will be transferred to an editor where you can adjust the pop-up design at will.

you can add pictures, change fonts and colors, select a CTA button type, and add other interesting style elements. Once you are satisfied with the appearance, click Save and navigate to the configuration settings.

is here, and you can decide when, where and to whom to promote your BOGO promotion. In the “Launch” tab, you can set rules to regulate how pop-up windows are triggered, while the “Target” tab focuses on who can see the promotion.

now that you have set the launch rules and target audience, click “Save”, and then click “MAKE PUBLIC” to publish the pop-up window. Congratulations. Your first pop-up BOGO promotion has now been successfully released

and you can also integrate pop-up windows with other third parties. To do this, go to the CONNECT section. Here, you will find a link to install and activate Convert Pro Addon. Click it and install the plugin on the next page. It’s completely free. After

, you also need to activate the “Connects” plug-in. You can find it by clicking on the Addons tab.

once you find it, click Activate. The list of supported connections will now appear in the promotion editor.

if you only want to display BOGO promotions on your website, you can skip this step.

FAQ

what is a BOGO promotion? The

BOGO promotion is a buy one get one free offer that marketers and business owners use to attract more customers to their stores. Through the BOGO promotion, you can reward your buyers with free products or percentage discounts after buying a certain number of the same or different products. This strategy is very good for improving the value of single order and brand loyalty.

when should I use BOGO promotion?

you should use BOGO promotions when you want to move out of old inventory or reduce the abandonment rate of shopping carts in stores. When you choose to restock, it’s a good idea to motivate your customers to buy more each time they visit the site. BOGO promotions are also ideal for increasing your loyal customer base without having to spend extra money on advertising campaigns.

do I need a plug-in to create a WooCommerce BOGO promotion?

you need a plug-in to create a WooCommerce BOGO promotion. Although WooCommerce provides powerful coupons right out of the box, you need an additional plug-in to implement BOGO in your store.

among all the plug-ins in the WordPress repository, we recommend Advanced Coupons because of its powerful functionality and native integration. The power of WooCommerce’s Pricting Deals also makes it another good choice.

how many BOGO promotions can I add to my store at the same time?

as long as you have the appropriate coupon plugin, you can add as many BOGO promotions as you want in your WooCommerce store at once. So far, none of the BOGO promotion plug-ins we have tested has a limit on the number of transactions your store can offer at the same time.

how can I promote BOGO promotion on my website?

you can use any conversion optimization tool that integrates well with WooCommerce to promote BOGO promotions on your website. Our first choice is to implement Convert Pro.

this plug-in is a very powerful conversion tool with a wide range of features that can be integrated with several other marketing platforms. In addition, the supplier offers a permanent free license to all WordPress users.

creates your first WooCommerce BOGO promotion

for all the sales and conversion benefits it brings to your store, BOGO promotion is a powerful tool that every business owner should try. If you have decided to implement one, but do not know how to do it, our detailed guide will be very useful.

In short, the process of creating a WooCommerce BOGO promotion starts with choosing the right plug-in. The level of effectiveness and flexibility you can enjoy depends largely on it. Based on our experience, we found that Advanced Coupons is the best choice.

once you have selected your matching plug-in, your BOGO promotion can be launched and run in five simple steps:

install and activate the coupon plug-in

1. add a new coupon
2. create a BOGO promotion with coupon data
3. includes some additional settings
4. publish and test the deal
5. on your front end as a best practice, once your BOGO promotion is set up, you should also promote it. This will ensure that visitors to the site will not miss it when buying. Powerful tools like Convert Pro can provide this through pop-up windows, sticky bars, and even rotating wheels.

if you want to increase your sales and customer loyalty, the BOGO promotion is worth a try. There is no doubt that WooCommerce marketing and conversion optimization include more strategies.

for more general information about WooCommerce coupons, please check out our article on this topic. You are welcome to ask questions and share your experience in BOGO promotion in the comments section below!

要了解更多关于WooCommerce优惠券的一般信息，请查看我们关于该主题的文章。欢迎在下面的评论区提问并分享你在BOGO促销方面的经验！