MonsterInsights is the best Google Analytics plugin for WordPress. Here are the features that make MonsterInsights the most powerful and user-friendly WordPress analytics plugin on the market.
Website Data Tracking with Monsterinsights Plugins
General Analysis and GA4
Set up universal website tracking and Google Analytics 4 across devices and activities in just a few clicks (no code required).
E-Commerce Tracking
One-click Google Analytics enhances e-commerce tracking for WooCommerce, Easy Digital Downloads, LifterLMS and MemberPress.
EU Compliance
Make Google Analytics automatically compliant with GDPR, CCPA (US), PECR (UK), PIPEDA (Canada) and other privacy regulations.
outbound link tracking
Automatically track each outbound link click to see exactly which sites you send users to. This will help you unlock new collaboration opportunities.
Affiliate Link Tracking
Our affiliate link tracking makes it easy for bloggers and affiliate marketers to accurately track their affiliate links using Google Analytics.
Enhanced Link Properties
Enhanced link attribution lets you know which call-to-call button or link on the landing page gets the most hits.
File Download Tracking
Enable event tracking for file downloads so you can see which files are downloaded the most, from which pages, from which countries, and more.
scroll tracking
Scroll depth tracking is easily enabled with just one click to see exactly where users have lost interest in your content, so you can optimize it to maximize site engagement/stay time.
Form Tracking
Our form tracking plug-in automatically tracks all your WordPress lead forms, contact forms, and registry forms to show you important conversion data.
Google AMP Tracking
Allows you to properly set up Google Analytics tracking for Google AMP to ensure proper attribution when users switch between AMP and non-AMP parts of your site.
User ID Tracking
View the browsing sessions of logged-in users to unlock valuable insights about how your members and customers move around your site.
Login User Tracking
Easily distinguish logged-in and non-logged-in users for accurate analysis. You can even exclude certain roles from skew analysis, such as administrators.
Author Tracking
Allowing you to determine which authors on your site are most popular is an invaluable tool, especially for multi-author publishers and bloggers.
Post Type Tracking
See statistics on which custom post types (content types) attract the most visitors on your site.
Search Engine Optimization Score Tracking
Check your AIOSEO or Yoast SEO score statistics to see how it affects your traffic.
Release time tracking
Optimize the traffic you receive by knowing when users interact with your content the most.
Category Tracking
Check the statistics of your WordPress category to see which parts of your site are most popular.
tags to track
Determine which topics appeal most to your website visitors.
Focus Keyword Tracking
For users of AIOSEO or YoastSEO, MonsterInsights can help you segment traffic by focus keywords.
Phone and Email Link Tracking
MonsterInsights automatically detects phone (tel:) and email (mailto:) links to help you track conversions from inbound communication channels.
media tracking
MonsterInsights automatically tracks YouTube, Vimeo, and HTML5 video events, so you can measure who watched your videos and how long.
Hash URL Tracking
If you have a single-page WordPress theme or a single landing page, our hash URL tracking provides built-in analytics support for each operation.
Custom Event Tracking
MonsterInsights allows you to set up custom event tracking without writing any JavaScript. Just use our link properties.
Custom reports for Monsterinsights plug-in
Analytical overview report
View the most important Google Analytics data in easy-to-understand reports, right in your WordPress dashboard (save 5 minutes per day).
Customizable dashboard widgets
Our dashboard widgets give you quick access to the most important statistics when you sign in to your WordPress dashboard.
Page Insights in the Manage Bar
Quickly view the analysis of each individual page and publish it from the Insights menu in the WordPress admin bar as you browse your site.
email summary
Get a weekly analytics summary with the most important metrics sent to your (or your customers) email inbox so you can keep track of how your site is working.
real-time reporting
Get real-time statistics directly in WordPress to see who’s online, what they’re doing, where they’re from, and more.
e-commerce report
View all important store metrics in one place, such as total revenue, conversion rate, average order value, hot products, hot conversion sources, and more.
Publisher Reports
Find out exactly what content gets the most access, which affiliate links perform best, which new collaboration opportunities you should look for, and more.
Audience Demographic Report
Get to know your visitors in a new way, with details about their country, interests, device preferences, browsers, age, gender and more.
popular posts
Use your Google Analytics traffic data to promote your most valuable content with Gutenberg Blocks, Widgets, or Shortcodes.
behavior report
See how people find your site, what keywords they search for, who recommended them, what they click on on your site, and more.
Custom Dimension Report
Help you dig deeper by showing you useful statistics such as most popular authors, best publishing times, popular categories, tags, Yoast focus keywords, SEO scores, and more.
Search Console Report
Shows you exactly how your website is ranked in Google so you can further optimize your SEO to increase natural traffic.
tabular reports
Shows you conversion statistics from the various contact forms and prospect forms on your website so you can increase conversion rates to grow your business.
content report
Shows you accurate statistics about which content gets the most visits, so you can stop guessing and start creating content that gets more traffic and conversions.
Website Speed Report
Our website speed report helps you improve your user experience and Google rankings by identifying simple ways to speed up your website.
Personal Posts and Page Reports
View personal post and page statistics directly in the WordPress Post List table, such as aggregate pageviews, bounce rates, page stay time, and entry/exit times.
Customizable date range
MonsterInsights Pro allows you to run each of our reports with a standard past 7-day and 30-day view and any custom date range you want.
PDF export
Take your reports with you or easily forward them to customers or colleagues with our custom PDF export feature. Ideal for agents, our PDF exports can be customized with custom logos.
Access control for custom reports
Restrict access to MonsterInsights reports based on user roles. This is ideal for businesses with multiple employees, large publishers and e-commerce sites.
header analyzer
Write irresistible SEO-friendly headlines directly in the Gutenberg editor to increase traffic, social media share and rank higher in search results.
situational insight
Get actionable tips based on your actual visitor data to learn how to get more traffic, increase engagement, and much more with our contextual education features.
e-commerce user journey
Easily see which pages each customer visited before buying in your store and for how long. Works with WooCommerce, Easy Digital Downloads, MEMBERPress, Restricted Content Pro, GiveWP and LifterLMS.
