In this article, I will show you how to get a higher ranking in the Google search engine. In fact, in general, the methods described below are also applicable to other search engines.
After all, getting Google to like your site content is about making all search engines like your site. I hope you like this guide.
- Step 1: improve page search engine optimization
- Step 2: add the LSI keyword to your page
- Step 3: monitor your technical SEO
- Step 4: match your content to the search intent
- Step 5: reduce the bounce rate
- Step 6: find the keyword to rank
- Step 7: publish crazy high-quality content
- Step 8: establish a backlink to your website
- Step 9: track and monitor your results
- Other # 1: increase click-through rate
- Other # 2: use internal links
Step 1: improve page search engine optimization
This is the truth:
On-Page SEO is one of the fastest ways to improve Google rankings.
That’s because you can optimize your page in about 2 minutes. And began to see an improvement in the rankings within a few days.
The question is:
How do you optimize your website around the target keywords?
I released a video that outlines everything you need to know about page optimization.
However, if you prefer reading, here is the most important page strategy to implement right now.
First, make sure your keyword is at the beginning of the title tag.
This is an example of an article on “Voice search Optimization”:
This is called “front-end loading” your keywords.
Why is this important?
Well, Google puts a little emphasis on the terms that appear in your title tag. They don’t pay much attention to the keywords that appear later.
For example, my target keyword on this page is “SEO copywriting”:
As you can see, my title tag begins with this keyword.
Second, make your content at least 1800 words.
Our analysis of Google’s key ranking factors found that the average result on Google’s home page contained 1447 words.
And I can tell you from experience that longer content does tend to rank highest in search engines.
For example, our number one keyword is “Mobile search engine Optimization”. This is a very competitive keyword.
I am working with Moz, Yoast. Even large authoritative websites such as Google compete!
That’s why I make sure my page covers everything anyone might want to know about optimizing their site for mobile devices.
Obviously, sometimes long content doesn’t make sense (such as e-commerce category pages). However, if you can publish long content, you should publish long content.
Finally, add 2-3 times as many keywords to your page.
This has nothing to do with keyword padding or something like that.
Instead, when you add relevant words to the page, you tell Google:
“this page is about this search query!” .
This can help you get a good ranking promotion.
For example, I recently want to improve the ranking of the keyword “squeeze page”.
So I use this word many times on my page, and it makes sense.
It’s simple.
This leads us to the second step.
Step 2: add the LSI keyword to your page
The LSI keyword is an advanced page SEO strategy.
They are working very well now.
So: what exactly is the LSI keyword?
They are words and phrases related to the theme of your page.
For example, here are some example LSI keywords for the keyword “Cold Brew Coffee”.
These LSI keywords confirm to Google that your content is actually relevant to the topic.
And, as it turns out, covering the entire theme on a single page is the key to ranking on Google’s home page.
How do you find and use the LSI keyword on your website?
I suggest you check out a free SEO tool called LSIGraph.
All you need to do is copy and paste your main keywords into the tool.
… It spits out some LSI keywords that you can add to your page.
Yes.
Step 3: monitor your technical SEO
For 90% of websites, technical SEO is not a problem.
Then say:
Although they are rare, technical SEO problems can damage the SEO of your site.
So they deserve attention.
Specifically, we should pay attention to the following three points:
The first thing I suggest is to double-check whether your site is 100% optimized for mobile devices.
It’s 2022. So it may not be a problem for you.
But inspection will never do any harm.
Fortunately, checking your site’s mobile optimization is definitely a piece of cake.
All you need to do is copy the URL from your website into Google’s Mobile device suitability Test (Mobile-Friendly Testing) tool.
If you see all the green, you will set it up.
If not, that’s the problem you need to solve as soon as possible.
I also recommend checking your website loading speed.
It’s no secret that the average load time of a site is a factor in Google rankings.
In my experience, page speed is not a super important ranking factor. But it did make a difference.
Therefore, continue to run your website through site speed tools such as WebPageTest.org.
It is free and provides you with a list of ways to speed up.
Next, go to Search Console.
And go to “Index” → “Page” in the sidebar.
If Google encounters problems indexing your website, they will notify you here.
As you can see, there are currently no valid warning errors.
However, if you see a lot of red “errors”, I suggest you check them immediately.
Finally, if your site is running on WordPress, I recommend using the Yoast SEO plug-in or the Smart SEO Tool plug-in we developed.
Will the SEO plugin magically improve your ranking?
No, no.
But it can help your WordPress website to be SEO-friendly right out of the box.
Step 4: match your content to the search intent
“search intention” is a new buzzword in the SEO world.
And for good reason.
Thanks in large part to RankBrain,Google, you can now determine whether your site is suitable for specific keywords.
In other words, Google focuses on how people interact with your site.
If people usually get what they are looking for from your page, you can expect your ranking to improve.
If not, Google will put your site in several locations.
The key to this step is to ensure that your page accurately provides searchers with what they are looking for.
Let me use a real example to explain how it works.
A few years ago, I wanted to rank the keyword “conversion optimization”.
As a result, we spent weeks studying this huge list of CRO technologies.
At first, the content was very good. It gets a considerable amount of search engine traffic every month.
But over time, Google found that people who search for “conversion optimization” do not need a large list of technologies.
And, as you can see from this Google Analytics screenshot, the natural traffic on this page declines slowly.
So after a while, I decided to figure out what the search intention of “conversion optimization” was.
First, I thought of what the person who typed the phrase in Google was looking for.
I realized that what they might want include:
- CRO is actually the definition of what
- Description of how CRO works
- CRO instance
- Getting started Tip
Second, I looked at the content already ranked on the first page.
I soon noticed that almost all the results on the first page contained everything that was missing from my content.
(mainly in the form of a giant beginner’s guide. )
So I completely modified my content from the beginning.
I turned this list of technologies into conversion optimization: an authoritative guide.
Now my page matches the search intention, and it now gets 214% more natural traffic than before.
Bottom line? If you want to improve your Google ranking, your page needs to be very suitable for someone’s search content.
When you do this, Google will want to show your site to more people. That’s why giving Google what it wants is the foundation of any good SEO strategy.
Step 5: reduce the bounce rate
Our next step is to improve the bounce rate of your website.
Why is this important?
Well, Google doesn’t like to see people log on to a website. Then quickly return the search results.
This is a clear sign for Google that people are unhappy. If users are not satisfied, you can say goodbye to your ranking.
Needless to say, aligning your content with the search intent is a good way to improve the bounce rate.
After all, you are providing searchers with what they are looking for. Why did they bounce back?
In addition to the search intent, there are some simple things you can do to improve the bounce rate of your site.
First of all, I suggest you check the “first screen” section of your website.
This is the first thing people see when they log on to your site.
In my experience, people’s decision to rebound or not depends largely on what they see here.
The first thing to improve the front screen area is to push the content to the top. This makes it easy for Google searchers to find what they are looking for.
For example, you can see here that my content is at the top of my page.
You also want to build your page so that people can easily find what they are looking for.
For example, you may have noticed that I added a small directory at the top of this page.
In this way, people can skip directly to the steps they are most interested in.
Finally, visual effects, videos, charts, screenshots, selfies. Or any form of visual content added to your page.
This makes your content more attractive and easier to understand. Both can greatly reduce your bounce rate.
For example, I added dozens of visual effects to each article.
This helps keep my bounce rate ultra-low.
Step 6: find more keywords to locate
At this point, you should start to see your site rank higher in Google.
Now is the time to get more traffic for your site.
What’s the easiest way?
Optimize your page around several different keywords.
This is the exact process.
First, go to Google Search Console’s “search results performance” report.
Next, scan your ranked queries.
You may recognize most of them because you have optimized your page around these exact keywords.
But every now and then you will come across a keyword that you don’t optimize.
And, if you happen to rank the term, imagine how easy it would be if you really tried to rank it.
For example, I got a little bit of traffic from the people who searched for “youtube video description examples”.
But I don’t have a page optimized around that exact keyword.
Instead, the person who searches for the keyword will find this page on my site.
This page contains an example of a video description.
But it is not really optimized around the term.
So I want to go back to that page and add a few exact phrases. And expand this example a little bit.
I can also create a new page optimized around the keyword.
Either way works.
Rinse and repeat this process several times.
Step 7: publish crazy high-quality content
You may have heard of ranking “you need to publish high-quality content” in Google.
Although this is true, taking action is also very difficult.
(after all, what does “high-quality content” mean? )
So, yes, you do want to post great things on your website.
But it has to be the type of high-quality content that people share on social media. And link to.
This is because, as you probably already know, Google’s algorithm is mainly based on backlinks.
The more backlinks you have on your site, the higher your ranking.
What is the best way to establish a backlink to your site?
Post what people will actually link to.
Also known as “link bait”. )
Here are some ways to increase people’s chances of linking to your content.
Become a data source
In other words:
Post content that others can reference in their blog content.
For example, the following is a huge email promotion study.
This article is full of data, statistics and figures. This is the type of link that bloggers and journalists like.
For example, one of our findings is that less than 10% of outreach emails have received responses.
Bloggers and journalists soon began to cite the statistics as evidence of most outreach failures.
Focus on long content
I talked about something longer in step 1.
Well, it turns out that longer content is also very suitable for getting links.
Although blog posts do not have a “perfect” number of words, 3k + words tend to do the best in link building.
Publish visual content
I’m talking about something like this:
- Information chart
- Map
- Chart
- Flow chart
- Video
Visual content is ideal for getting links.
For example, not long ago, we posted this infographic on our blog.
Yes, we have to do a lot of email outreach to promote it.
However, when we show this infographic to the right people, they are happy to embed it in their blog.
Step 8: establish a backlink to your website
It’s great to post amazing content.
But for your content to be linked, people need to actually see it.
In other words:
You can’t just “publish and pray” for content marketing, and want people to link to you.
That’s because your content is just a drop of water in a large number of blog posts, videos, Instagram stories and Facebook articles posted every day.
In fact, WordPress reports that 70 million new articles are published every month.
The point here is that if you want people to link to your site, you need to actively promote your content.
This video will show you the nine link building strategies that are most suitable for me at present.
Then say:
You may not need to use all the ways to build links.
Instead, I suggest focusing on the following three technologies:
Get links through dead links
This is also known as “broken link reconstruction”.
To use this policy, first install the Chrome extension CheckMyLinks.
Then, scan the dead link page you found.
When you find one, email a personalized version of the email script to the person running the page (usually the author of the content or the webmaster of the site):
Hi [name]
I found a broken link on your page: [title].
This is the link to the website. It gave me a 404 error.
In addition, I recently published an article about topic. It may be a good substitute for dead links.
I hope it helps!
Guest posts
Visitor posting is a very controversial topic in the SEO world.
And for good reason.
The visitor’s post must be spam.
In fact, Google made it clear that large-scale activities using “keyword rich” anchor text links are prohibited.
So, as long as you don’t a) ask the guest to post your # 1 link building strategy, and b) use keyword-rich anchor text in the backlink, you’ve set it up.
For example, this is a guest post on the SEMRush blog.
This is posted on another website of my niche (search engine Optimization). So there’s a big check mark.
This is one of the two guest articles I published that month. This is far from a “large-scale” guest blog.
In addition, my link back to my website does not contain any keywords.
So all in all, this guest article is considered A-OK in the eyes of Google.
Resource page
The resource page is ideal for link building.
This is because a resource page is a page created by someone to link to the best content for a given topic.
For example, I have a resource page designed to help people learn PHP quickly.
This page links to useful content about the official PHP manual, W3Schools tutorials, and so on.
So, if you have good resources about PHP, I might consider adding it to the page.
Step 9: track and monitor your results
Therefore, at this point, you should start to see that your site ranks higher on Google than ever before.
This is great.
But how do you know if these rankings are useful to you?
Also:
How do you keep a close eye on your SEO results without manually checking your rankings every hour?
That’s what this step is all about. In this step, I’ll show you how to track your results like a professional.
Google Analytics “Natural Traffic”
It’s a great ranking. But when it comes to measuring the results of SEO marketing, there is nothing better than natural traffic.
(in other words, traffic directly from search engines. )
This is mainly because rankings can be deceptive.
In fact, an industry study found that ranking first in Google is not what people think.
They found that Google’s top pages don’t always get the most traffic.
How is that possible?
First of all, natural search click rate.
I will discuss this in detail in the next step.
But as a quick overview, the second-ranked results in Google sometimes get more hits than the first-ranked results.
And if you can double the natural click-through rate, you can double the traffic from that keyword.
Second, a page can rank thousands of different keywords.
Suppose you rank first in keyword A. Your competitor ranks second in the same term.
But your competitors rank first in terms of keywords B, C, and D.
Because they rank more keywords, they may get more Google traffic than you do.
In short: tracking your Google rankings has its place. But the gold standard tracked by SEO is natural traffic.
Google search console “presentation times” and “clicks”
This is a good complement to the Google Analytics (Analytical) Natural flow report that we just talked about.
This report in Search Console mainly shows how many people have visited your website. And how many people have clicked on your website.
As you might expect, the more people who see and click on your site from Google, the better.
Prospects and sales
In other words: does the influx of traffic really increase profits?
This is a problem that people cover up. However, if you want to get a huge return on investment from SEO, you need to know if all these new visitors are becoming customers.
There are 1.000001 million ways to track this. But what I like most is the target feature in Google Analytics.
In fact, this is what we use here to see which pages generate the most e-mail subscribers for us.
Other # 1: increase click-through rate
It’s no secret that Google uses click-through rates in their algorithms.
In fact, several studies, such as this one, have found a correlation between “expected click-through rates” and Google rankings.
In another way:
The higher your natural click rate, the higher your ranking will usually be.
That’s because the high click-through rate tells Google that your page is what searchers are looking for.
They will improve your page ranking and make it easier for people to find.
Here are some simple ways to get more clicks:
- Use emotional title tags: in other words, highlight the title. This is an example:
- Use short descriptive URL: these are usually good for SEO. But they also help Google search to see your page as a search that suits them well.
- Rich summaries: rich summaries (such as stars) can really help your site stand out in SERP.
- Compelling meta-description: your meta-description should “sell” your page.
Other # 2: use internal links
Want an easy way to improve your Google ranking?
Use internal links.
In other words:
Link from one page on your site to another page on your site.
Unlike backlinks, you can use exactly matching anchor text in internal links.
For example, I currently rank very low on the front page of the word “Google Search Console”.
Considering how many people search for this keyword every month, even moving up one position could have a huge impact on me.
So, to increase the chances of ranking this page, whenever I mention Google Search Console, I add an internal link to the page.
Develop and repeat all high priority pages.
Summary
I hope you like this step-by-step guide to Google ranking optimization. Which technology in this guide will you try first? Do you want to start internal links? Or maybe you want to increase the natural click-through rate.
