Resource page link building, that is, building a backlink to your site on the resource page related to your site content.
to put it bluntly, for example, there is a page about the best WordPress Chinese theme developers resource page, there are dozens of Chinese theme developers website links, now find a way to put their own links on it, this process is called resource page link building.
this article details what resource page construction is, its advantages, and best practices!
Hidden
what is resource page link building?
resource page link building is a practice of building backlinks from pages with a list of selected links to external websites (resource pages). What is the importance of building links to
resource pages?
this is simple:
when someone adds your link to their resource page, your link will make their page better .
this is because the resource page is designed to link to exciting content on other sites.
this is an example:
, so if you have a resource that fits well with the resource page, you don’t need to twist anyone’s arm to get the link.
(as you’ll see later, a simple outreaching email can usually solve the problem.
in fact, some resource pages even have a link to “suggested resources”:
these pages are actually asking you to promote them.
this makes your conversion rate super high. In fact, this strategy is so effective that it has become my preferred link building strategy.
, as you can see from this reply, works well:
, I’m not alone.
Search Engine Land found that building links from resource pages is the second most popular link building strategy among SEO professionals:
has this, here is how to get backlinks through resource page link construction:
best practice
uses search strings to find resource pages
your first step is to find resource pages in your industry. Fortunately for
, most resource pages use the same terminology… This makes it easy to find them using search strings.
for example, look at this resource page:
, as you can see, they call their page the “links” page.
well, “link” is a word you’ll find in the headlines of many resource pages. So when you search for your keywords and “links”, you can find dozens of resource pages in a few seconds.
has this, and here are some search strings that can be used to find resource pages:
- Keyword inurl:resources
- Keyword “best resources”
- Keyword “useful resources”
- Keyword intitle:links
- Keyword “helpful links”
, for example, I happen to run a SEO blog.
so when I need to get a link to my site, I usually use “SEO” as the keyword in the search string of these resource pages.
then, I filter the search results to find pages that are actually resource pages:
, and I often encounter a lot of high-quality resource pages, such as this:
simple.
found that different types of resource pages
have many “resource pages” that are not typical link lists.
Yes, they manage content like normal resource pages.
but they don’t use terms like “resources” on their pages. This means that they will not appear in the search string I just showed you.
for example, last year we released a guide to learning Python.
but you’ll never find it with a search string like this: keyword + “useful link”.
, in order to increase your chances of linking, use these search strings to find non-obvious resource pages:
- Keyword “best sites”
- Keyword “best blogs”
- Keyword “blog awards”
- Keyword “places to learn”
, for example, suppose you run a website in the coding field.
well, when you search for PHP “Learning place”, Google will provide you with a large number of links from non-traditional resource pages, as follows:
reverse engineering competitor’s resource page link
this is a black belt link building strategy I recently discovered. Here’s how
works:
starts by copying and pasting a competing website into Semrush.
take a look at their backlinks:
and then search for the terms used on the resource page (such as “resource”).
Semrush will show you that their links come from pages that use the term somewhere on the page.
is like this:
because they link to your competitors, so they will probably link to you, too.
looks for broken links
assuming you find a resource page in your niche.
and you have the perfect content for the page.
well, you can send an email to the person running the resource page and ask for a link.
(this does work. )
or you can add a simple step and increase the conversion rate by 2-10 times. What are the simple steps for
?
, please look for broken links on the resource page before contacting.
(also known as broken chain construction. (
for example, not long ago I wanted to get a link from this page:
well, I could have asked for a link.
But I decided to scan the page first for broken links.
I also sent a list of all the dead links to the person running the page.
and because I am very helpful, they are happy to add my links to their resource page.
don’t forget that the “Mini Resource Page”
“Mini Resource Page” is a link to an external resource embedded in a blog post or article.
, for example, check out this article about Pinterest.
this page is not 100% dedicated to linking like a normal resource page.
does have a section dedicated to useful content on other sites: the drawback of
‘s approach is that mini resource pages are hard to find. Unlike normal resource pages, there is no term to associate them.
, that is, you can sometimes find mini resource pages using the following search string:
- Keyword “earn more”
- Keyword “other resources”
- Keyword “learn online”
focusing on the real target
, which is a big time saver. The vast majority of
resource pages are happy to link to any site worth linking to.
, but this is not always the case.
for example, this resource page links only to .edu and .gov sites:
, could they make an exception for your site? Maybe not. Therefore, you’d better go to the next site in the list.
you may also encounter resource pages that link only to their own things:
again, resource pages like this are not worth your time. Once you find that a page is unlikely to link to you, I recommend that you remove it from your prospects so that you can focus on more realistic goals.
uses a mix of extensive and specific search
so that you can find many resource pages that you might want to add links to.
for example, suppose you run a Paleo food blog.
search strings like “Paleo” inurl:links will lead to quite a few pages:
, but don’t stop there.
you also want to mix a wide range of keywords (such as “nutrition”, “health” and “fitness”) to describe your content:
, you cast a wide net.
sends email
to the person who manages the page, which is a big problem.
whenever someone tells me, “I sent an email to a website, but I never got a reply,” I always ask them who they e-mailed.
it is very different.
for example, check out the resources page on the Rutgers University website:
well, if you want someone to add your link to the page, you need to contact the right person.
, specifically, is the person who runs and manages the page.
in this case, there is no “submit resource” link.
, so you need to do some digging.
, look!
I went to the catalog page of the website and found the “Commercial Librarian / Information Literacy Coordinator” in that department.
, that’s the person you want to contact.
otherwise, if you send a message through a scary contact form, you’re screwed.
easily add your links
don’t make people think about where your links make sense on their pages.
instead, give them a specific area of the page where your link should go.
, for example, look at this resource page.
well, my site is perfect for this part of the page:
needs to be clear: not every resource page is divided into small sections like this.
however, if you do see that your link is going to be an add-on to the dunk, don’t be afraid to point it out.
personalize your outreach email
the more you personalize your outreach email, the higher your conversion rate will be.
this is absolutely applicable to resource page link building.
for example, this is an outreach email I sent not long ago:
, see how personalized this is?
, this is one of the reasons I got the link.
said:
although I always send super personalized outreaching emails, I usually start with templates. I personalize this template as much as I can. With
, you can start with the following two resource page links to build the template:
Template # 1: standard Resource Page
topic: quick question
Hi [name],
I was looking for some information about [Topic] today when I met your excellent [Name of Page].
, this is very helpful! Thank you.
, I like [Personalized Sentence or two] very much.
anyway, I realized that I recently posted a page about [Related Topic]: [URL].
is [brief].
it may well be added under [Section Name] on your page.
, however, thanks again for all the excellent resources. And have a great week!
, come on, [your name]
.
Template # 2: resource pages with broken links
theme: found a broken link
Hi [name],
I want you to know that I found some broken links on your [resource page title].
[URL # 1] [URL # 2] [URL # 3]
when I recently learned [Topic], your page was very helpful to me, so I would like to repay you.
in addition, I want you to know that I have posted a piece of content that is a good alternative to [URL].
this is the link: [URL]
either way, I hope it helps and keeps the job good!
come on, [your name]
learn more about
link building: how to get powerful backlinks: the resource page is just one of many places I get backlinks.
SEO optimization essential backlink checking tools: list the most popular backlink detection tools.
