SEO Writing, as its name implies, is based on SEO. In other words, the article you write is in line with the search engine page optimization standards, more in line with the search engine taste.
this article will explain the definition, importance and practical guide of SEO writing.
Hidden
what is SEO writing?
SEO Writing (also known as “SEO-based Writing”) is the process of planning, creating, and optimizing content, with the primary goal of ranking in search engines.
, why is SEO writing important? It’s no secret that
is the key to ranking among the highlights of Google.
means that simply outputting high-quality content is not enough. In order for
to rank your content, it also needs legitimate search engine optimization.
another way:
amazing content + reliable page search engine optimization = search engine optimization writing.
Best practice
generating a list of content topics
may sound strange, but the SEO writing process begins before you write a word.
that’s because to be successful in SEO and content marketing, you need to write content that your target audience cares about.
when you do this, the whole process becomes 10 times easier.
here are two ways to find topics for your SEO-focused content.
first, use the question and answer tool. The key is for
to find the questions raised online by its target customers.
, why?
because you can answer these questions with your content.
you can find problems manually on websites such as Zhihu, Reddit and Quora.
, but it takes a lot of time and effort. To speed up, we recommend a nice free gadget called Answer The Public.
this tool searches the Internet for questions that people ask about the topic you enter.
is cool.
second, check out Wikipedia.
specifically: the catalog section of Wikipedia. Seriously,
says that the Wikipedia catalog is a gold mine of themes.
, for example, suppose you run a blog about digital marketing.
OK, you will go to the social media marketing page on Wikipedia. As you can see, the content section of
contains a bunch of interesting theme ideas.
turns your topic into keywords
keyword research is probably the most important part of SEO’s writing process.
in fact, the correct keyword may mean the difference between thousands of visits per month. Or a passage that no one reads. Fortunately for
, there are some free SEO tools that make it easy to find hot keywords.
first, we can use Infinite Suggest.
Infinite Suggest crawls Google Suggest to find hot keywords.
only needs to enter a theme idea into the tool.
… It spits out a list of keywords related to the topic. Unfortunately for
, this tool does not show you the exact number of searches. But it’s still a good tool for finding keywords that people search for in Google.
Note: our online keyword search tool supports more search engines.
next, we can also SEORCH.
this is a small hidden gem that I have been using recently. To use it for
, pop up the blog post URL from a competitor’s website.
you can ignore most of the content in this report. To find keywords, we want to focus on the “text and phrases” section.
this will show you the keywords that appear most frequently on the page.
specifically, you want to see the “3-word phrase frequency” and “4-word phrase frequency” reports.
shows you the long-tailed keywords that usually don’t compete on the home page of Google.
third, I suggest checking kparser.
like most keyword tools, kparser generates a list of terms based on the seed keywords you enter. The only drawback to
kparser is that you need to upgrade to a professional program to view search volume data.
leads to our last tool, Keywords Everywhere.
Keywords Everywhere is a Google Chrome/Firefox extension that generates keyword prompts based on the page you are currently viewing.
, for example, when you search on Amazon, it will show you the number of Google searches for all terms suggested by Amazon.
outline content to match search intent
SEO writing used to be all about adding keywords to your web page.
of course, it’s still important to optimize your content around keywords. But that’s not enough.
Today, your content also needs to match “search intent”.
in other words:
your content needs to provide what they want to people who search for your keywords.
, for example, I wanted to rank the keyword “conversion optimization” at the beginning of this year.
before I wrote the outline, I looked at the SERP of the keyword. The first page of
Google tells me that people who search for “conversion optimization” want a guide.
therefore, I take this search intent into account when writing content. And because my content gives Google what it wants, it is now on the first page of Google.
writes Comprehensive content
according to the industry study, which analyzes more than a million search results, long content ranks highest in Google.
this does not mean that you need to add fluff or fillings to the article.
But it does mean that you need to publish comprehensive content. In other words: cover the content of your topic on a page.
, for example, the following mobile search optimization guide.
this guide covers almost everything about mobile search SEO.
adding keywords to your content using your keyword
in your content is an important part of SEO content writing. The
question is: how often should you use keywords in SEO content?
does not have a perfect keyword density percentage. In fact, Google has said publicly that it doesn’t care about keyword density.
(therefore, if the content writer you hire claims to write content “at optimized keyword density,” run it in a different way).
in my experience, the location of the keyword is more important than the number of times you use it.
specifically, make sure your keywords appear in:
- your URL
- the first 100 words of your title tag
- page
- in the H1 tag
- in the H2 tag
let me use a real example to guide you through these steps: this article is optimized around “conversion optimization”.
as you can see, I included my keyword in the URL of the page.
I also added this keyword to the title tag of the page (once).
I only recommend using keywords once in the title. Stuffing keywords into your title tag looks like Google’s keyword stack. not good.
I make sure to add my keyword to my blog article introduction:
your keyword does not need to appear in the first paragraph. As long as you use the target keyword in the first 100-150 words, that’s fine.
because I use WordPress, the title of my blog post is automatically included in the H1 tag.
my title contains my keywords. This means that my keyword is now in H1. Check. The only other thing to remember about the H1 tag in
is that you only want to use one per page. The H1 tag is a bit like a mini title tag. Therefore, if you use multiple on a page, it may confuse search engines.
finally, you want to use your keywords in the H2 subtitle, like this. In this way,
, your content is optimized for SEO.
(at least in terms of keyword optimization).
but to SEO optimize your content 100%, you also need to make sure that your content is optimized for clicks.
optimizes your title tag to get a click on
according to this case study posted on the Moz blog, the natural click-through rate is a Google ranking signal.
based on my own tests, I have found that higher click-through rates usually lead to higher rankings.
therefore, in addition to adding keywords to the title tag, you also want to optimize it for the click rate.
you can do this by using specific numbers in the title.
writes fascinating and emotional headlines.
or use CoSchedule’s very useful title analysis tool to analyze your title.
writes a compelling meta-description
meta-description does not directly affect Google rankings.
said:
‘s compelling meta-description can increase your natural click-through rate.
therefore, I recommend writing a unique meta-description for each page on your site. And make that meta-description something that makes Google searchers want to click on your results.
for example, you can see the “sales” content in the meta-description below.
uses internal links
internal links is a good way to optimize content for users and search engines. The reasons for
are as follows:
internal links are very helpful to users because they can help them find relevant content on your site.
they are very helpful to search engines because they can help them index the pages of your site. And understand the structure and structure of your website.
this is why I recommend that you use at least 4-5 internal links for each article you publish.
links to external pages and resources
according to Moz, using outbound links can help improve your page’s Google ranking.
if you think about it, it makes sense:
Google wants to send people to content that contains everything the searcher wants. And “everything” includes useful resources on other websites. Therefore, you can make your content more SEO-friendly by adding external links to authoritative Web sites.
I tend to use a lot of external links in my content.
I did this in part to improve SEO. But it’s more about helping my website visitors know more about the topics I mentioned in the article.
uses related words and phrases (LSI)
LSI keywords are terms that are closely related to the topic of your content. The LSI keyword is perfect for SEO.
LSI terminology helps SEO your content for two main reasons:
first, the LSI keyword helps Google fully understand the theme of your page. It’s the same thing for
to see the target keyword in the title tag and URL.
Today, Google would also like to see you fully cover the topic in your content.
secondly, LSI terminology can not only help you rank target keywords… It can also help you rank related keywords.
for example, this article on my blog is optimized around the keyword: “increase site traffic”. In addition to optimizing my content for this particular term,
added some LSI keywords, such as “drive traffic.”
this helps my page rank in terms such as “driving traffic” and “how to generate traffic to your site”.
using multimedia
multimedia in your content may not strictly fall within the category of “SEO writing”. But images, infographs and videos are very important to SEO.
In addition, multimedia makes your content more interesting and eye-catching.
so, as long as it makes sense, I recommend using visual effects and diagrams:
embedded YouTube videos:
and screenshots:
strategically promote your content
after clicking the “publish” button, the SEO writing process is not complete.
because the fact is: without content promotion, your content may not be ranked.
(especially if your site is brand new or doesn’t have a lot of permissions).
in other words, to rank your content in Google, you need to promote it strategically.
here are a few ways to promote your latest article:
first, contact people who may be interested in your content before publishing.
so instead of saying, “Hey, I just posted this article.” Will you share it? ” You said, “Hey, I’m going to post something that will interest you.” Do you mind if I send it to you when it’s finished? ” .
for example, I sent a bunch of emails to promote a blog post I was about to publish.
and because I am not aggressive or demanding, this small outreach activity has led to a lot of sharing.
second, promote every article using every channel and audience you have. No matter how small.
this includes:
- email subscribers
- your LinkedIn or Facebook group
- social media followers
again: if you don’t have a large number of followers on social media, that’s fine. The idea here is to extract as much value as possible from the audience you have.
for example, whenever I post a new article, I try very hard to spread the message.
I sent a bulletin email to my newsletter subscribers.
I share this content many times on social media (especially Twitter, Facebook and LinkedIn).
although I don’t have a large number of followers on every platform, every point helps. Finally,
, I suggest promoting your content to people who link to your competitors.
if your content is better or brings something new, you are likely to get a link from someone who has already linked to similar content.
in my opinion, the best tool for this step is Semrush.
, however, Semrush starts at $99.95 per month. In my opinion, it is worth it. But it does depend on your budget.
if your budget is tight, Open Link Profiler has a free backlink checker, which is not bad.
learned more about
SEO case studies: how I increased my natural traffic by 652% in 7 days: how to achieve higher rankings and more natural traffic by satisfying search intentions.
content Policy Guide: a step-by-step guide to planning and implementing content policies, focusing on SEO and backlinks. Authoritative guide to
keyword research: more actionable strategies can help you find undeveloped low-competitive keywords.
