When running a WooCommerce store, it is very important to give priority to search engine optimization (SEO). A solid WooCommerce SEO strategy can increase your search awareness and make it easier for consumers to find your store and buy it. In many ways, a SEO-optimized online store is your biggest marketing tool.
in this article, we will first explain what WooCommerce SEO is and why it is important. Then we will provide you with a list of 11 tips and techniques that you can use to optimize your online store.
what is WooCommerce?
WooCommerce is an open source e-commerce plug-in for WordPress that allows users to create and manage their online stores in WordPress. WooCommerce is highly customizable and works well with popular plug-ins, themes, and page generators such as Divi, making it easy to build an e-commerce site from scratch.
for more information about WooCommerce, please check out our tutorials on how to install and set up WooCommerce, as well as our tutorials on using WooCommerce-related plug-ins and general settings. An overview of
WooCommerce SEO
WooCommerce SEO is a process of optimizing your online WooCommerce store to achieve higher rankings on the search engine results page (SERP). Higher rankings mean more organic traffic and more sales. In general, WooCommerce SEO aims to improve your site’s visibility in organic search results through a variety of optimization techniques. The easier it is for
consumers to find your site, the more likely you are to turn them into paying customers. The more you can enhance your SEO, the less you are likely to spend on other marketing strategies, such as paid advertising on social media.
WooCommerce is already a very helpful plug-in for SEO. It has built-in features and options to optimize your online store to improve the visibility of search engines.
for example, you can easily add title tags and meta descriptions to your products, and create sitemaps and robots.txt files. In addition, WooCommerce is compatible with many popular SEO plug-ins and tools, such as Yoast SEO, to further simplify optimization.
in addition, if you use our Divi Builder, you will get 25 additional WooCommerce modules.
these modules allow you to power your online store with WooCommerce elements anywhere in the Divi layout and edit them as needed to promote SEO. For example, you can customize your WooCommerce product title to include keywords and match your overall brand.
if you are not sure about the current status of your WooCommerce SEO, we recommend a SEO test. The result will give you a solid baseline to start with.
WooCommerce’s basic Guide to SEO (11 practical SEO tips)
now that we know more about the importance of SEO, let’s discuss how you can use it in your e-commerce store. Here are ten techniques and techniques that you can use in WooCommerce SEO!
1. Optimizing your product and category page titles
products and category titles are critical to WooCommerce SEO because they help shoppers better understand your store. In addition, optimize your SEO title so that your products and categories are more likely to appear in relevant search results, resulting in more traffic and sales.
including relevant keywords in your title will help search engines match your products and categories with the correct search. You also want to keep your title short and warm. Otherwise, if they are too long, they may be cut off in the search results.
to optimize your title for SEO, you can navigate to WooCommerce’s product page. For this step, you can use the standard editor. However, with Divi, you can use the WooCommerce product title module to insert and customize titles.
in addition, if you have installed the Yoast SEO plugin, there is a panel under the editor where you can enter a keyword phrase and page title. The
expansion SEO analysis section will show red, yellow and green lights, indicating the SEO scores for different functions. You can use them to view any suggestions for optimizing the title, and then make suggested changes.
for example, our Yoast SEO score tells us that our product title does not contain our keyword “hat”.
once we adjusted the title of our product to include keywords, Yoast’s rating turned green. Now the title has been better optimized!
2. Using meta-description
meta-description is also very important for WooCommerce SEO. These short snippets appear under the page title of SERP. The concise description allows the user to know the page before clicking.
meta-descriptions are critical to SEO because they can affect how many people click on a result. If you have a well-written meta-description, it can increase the click-through rate (CTR) of your site, which can improve your ranking in SERP.
In Yoast SEO, at the bottom of the editor, you will find a Google preview section. You can enter your text in the meta-description box.
ideally, your meta-description should be less than 155characters for full display. It is also wise to include your keywords in the clip.
3. Optimize your product summary
the tail of your product, also known as permalinks, is where you can provide contextual information to search engines and improve WooCommerce SEO. The product link is the URL assigned to each item in your store.
is best to include keywords in your slugs where possible. These are the terms you want your product to rank in search engines (or phrases you think customers use to find and find your product).
you can enter and modify the product lug by navigating to the product page and then selecting “Edit” under the heading.
when you have made changes, you can choose OK. You can also view and modify lug in the Yoast panel below the editor.
4. Using categories and tags
WordPress categories and tags can help organize your store and improve your WooCommerce SEO. Sorting products by category and label can prevent your products from competing with each other and improve the usability of the site.
for example, suppose a customer wants to view your T-shirt product. When they search for “T-shirts”, you can configure your site to render a single page containing all T-shirts. The
tag has a similar function. They can be used as cross-references for customers to browse and search your inventory. By clicking on a tab, consumers can see similar products with the same label, such as color or size.
you can access, create and edit your product categories under WooCommerce & gt; Categories.
here, you can fill in the relevant information, such as lug and description. You can also nest subcategories under the parent category to further distinguish your products. Under the WooCommerce & gt; tag, you will find the same option.
5. Creating a unique product description
product description plays a vital role in the WooCommerce store. They provide potential customers with information about the products you offer.
optimizes your product description to improve your WooCommerce SEO, make your products more likely to appear in search results, and generate traffic to your site. In addition, a well-written product description can convert visitors into customers by persuading them to buy your product.
is similar to product titles and meta-descriptions, but it is important that these descriptions be concise, descriptive, and contain relevant keywords. You also want to include any basic information, such as materials, washing instructions or safety guidelines. To add or edit a product description in WooCommerce,
simply navigates to the product page and enters the description in the editor. The
WooCommerce product description module also allows you to add a description to any page in Divi.
this module is included in Divi for free. You can select the WooCommerce product description from the Divi module list (1) and add it to your page. You can then fully customize it using various design settings (2).
6. Enable breadcrumbs for easy navigation
breadcrumbs is a navigation tool that shows the user’s path to a particular page. They are good for WooCommerce SEO because they help users and search engines understand the structure of your site.
they usually appear at the top of the page, and you can use breadcrumbs to guide customers back to the parent class. For example, in the following example, the parent category is clothing and the subcategory is accessories.
your theme may automatically add breadcrumbs to your product page. If not, you must implement WordPress SEO breadcrumbs before activating this feature with Yoast SEO.
in addition, if you are a Divi user, you can take advantage of the WooCommerce Breadcrumbs module.
you can insert Breadcrumbs modules from the Divi list. Then you can customize the links and text, as well as their appearance.
7. Adding Alt text to the picture
adding alternative (“alt”) text to the picture is another good opportunity to improve your online store search ranking. Alt text is important for image search engine optimization, because when your product image is not visible, it will be displayed on your site, providing another place that contains keywords. For example, if the picture does not load properly, the browser displays the text instead of acting as a placeholder.
Alt text is important because it makes your website easier to access. Screen readers and assistive technologies often use it to help visually impaired users understand your content. Alt text can also help search engines understand and index your images. Therefore, including keywords in alt text can promote your WooCommerce SEO work.
when you upload pictures to WordPress, you can add alternative text to them.
you can also modify alt text at any time by navigating to your library. If you install the Yoast plugin, under SEO analysis, it will let you know whether your images lack alt text, or whether you should include more or fewer keywords to optimize them. The alt text of a
picture is not the only way to make a picture good for SEO. For best results, however, take a look at the best practices for these images SEO.
8. Adding structured data to rich fragments
structured data, also known as schema tags, is code that helps search engines better understand your content. It’s important for WooCommerce SEO because it allows your store content to be displayed in rich results, attracting more hits and traffic for your site.
Rich clips are special search results that can include product reviews, prices, and other information. They can help potential customers make informed decisions about whether to buy from your store.
has some structured data markup tools that you can use to add structured data to your site. For example, the Google structured data tagging Assistant will generate various types of code, including products and local businesses.
once you have selected a data type and generated the code, you can add schema tags to your pages and posts. For more detailed instructions, you can check out our guide: how to use pattern tags to optimize your site’s SEO.
9. There are already so many plug-ins and third-party extensions using the WooCommerce SEO plug-in
WooCommerce that finding the best plug-in for WooCommerce SEO can be overwhelming. Fortunately, the best SEO plug-in for WordPress is often the best SEO plug-in for WooCommerce.
below are some of the best SEO plug-ins we recommend for WooCommerce.
1. Rank Math SEO
Rank Math is a powerful SEO plugin for WordPress that provides amazing real-time insight into your site SEO. With Rank Math, you can optimize your WooCommerce SEO product page, category page and page SEO in real time as needed. It works seamlessly with Divi Builder, which makes it the perfect choice for those who want to use custom modules in visual builders to take full control of WooCommerce and SEO.
2. Yoast WooCommerce SEO
Yoast is still one of the most popular SEO plug-ins for WordPress. In addition to the free plug-in’s SEO function, their WooCommerce SEO plugin allows you to unlock a set of tools and features for your WooCommerce store.
3. All in One SEO
All in One SEO is a great SEO plug-in for WordPress, as well as WooCommerce’s advanced SEO features, including the ability to easily optimize product and category pages. You can definitely use this plugin to improve your store’s SEO ranking.
10. Optimizing the speed and performance of your site
page speed has a big impact on WooCommerce SEO. Here’s what you need to know about the page speed SEO. Slow loading time can damage your store’s user experience (UX), resulting in a higher bounce rate. Google also takes page speed into account in its ranking factors.
this is why we recommend periodically testing the performance of your WooCommerce site. In the process, you can use a number of tools, including Google PageSpeed Insights.
this tool will evaluate your website and provide a performance report when you enter your URL. It includes an overall level as well as key indicators, such as core network indicators and your speed index.
you can also find a list of suggestions to improve your online store. Specific suggestions will depend on your website. However, there are some common solutions that you can use to optimize performance.
some WordPress themes such as Divi already have built-in speed optimizations. However, even Divi sites need good hosting, because the speed of the site depends largely on your server. For more information on
, please check out our WooCommerce performance Optimization Guide to learn all the tips and best practices you need to speed up your store.
11. Maximize the security of your site
search engine spam and hackers can cause Google to mark your site and hurt your WooCommerce search engine. Therefore, it is important to ensure that you fully protect your website data.
has a number of security best practices that you can follow to protect your online store. First of all, in order to determine the current status of your website, we recommend conducting a security audit. It is also critical that
use high-quality, actively maintained WordPress themes and plug-ins and update them as much as possible. This diligence can prevent mistakes and other loopholes in your store.
We also recommend that you install a WordPress security plug-in. There are a few options, such as Sucuri.
this scanner can monitor your website for malware and other threats. It can help you actively and continuously audit the activities on your site and fix any vulnerabilities.
Summary
if you want consumers to find your online store, it’s important to follow WooCommerce SEO. Although the plug-in is already search engine friendly, properly optimizing your site requires following a variety of best practices.
as we discussed in this article, you can use several tactics to optimize your WooCommerce store. The most important of these include the inclusion of keywords in your description, title, and metadata. It is also critical to use categories, tags, and breadcrumbs to create an organized navigation setting. In addition, tools such as Rank Math and our Divi Builder can help you improve WooCommerce SEO.
