Provide rich product data to Google Merchant Center to set up free product listings, product ads, and local inventory campaigns. Full control over your field mapping and feed content so you can maximize campaign performance and ad spending.
The Google Product Feed extension allows you to create live feeds to provide product information to Google Merchant Center, a prerequisite for setting up product ads.
Why use this?
- Extensive list of support fields to give Google the richest data possible-maximizing campaign effectiveness
- Import product data into Google Merchant Center, but give you complete control over ad settings and spending
- Don’t rely on limited automatic mapping-you have complete control over the mapping, allowing you to map existing product data from your site’s category, attribute, or product fields to Google’s mandatory fields
- Capture Google’s required data that is not normally stored in WooCommerce using the plug-in’s additional data entry fields
- Set global store-wide defaults to ease data entry burden. Set values for each category for finer control or provide product-specific information for product or individual changes as needed
- Full support for WooCommerce’s importer and REST API to import data in bulk
- Real-time feed displays the latest information about your products
- Integration with common WooCommerce extensions
- Extensive documentation covering setup and customization
- Rich set of WordPress filters and actions allowing flexibility to customize when necessary
Once your products are imported into Google Merchant Center, they will be available to your associated Google Adwords account, giving you the flexibility to set up product ads as needed. Use all the features of Google Adwords-You have complete control over your ad settings and budget.。
product data fields
The extension supports more than 50 feed properties, including all required fields. Simple fields such as links, titles, and picture links are automatically filled in for you. Other fields provide simple one-click mapping that allows you to map product fields to feeds. You can provide store level or category level defaults, and the feed automatically selects the correct values to include.
If you don’t have data, the plug-in provides custom fields on your product that let you enter richer product data. These fields are available for standard WooCommerce CSV import tools and are exposed through the WooCommerce REST API.
Currently supported fields include:
- core field: Availability, Conditions, Description (main product short/long, variant description, or both), ID, Image Link (including featured images, product gallery images, embedded content images, and support for custom images), Link, Price, Sale Price (including effective date), Title (including ability to provide custom titles), Abbreviations
- Rich data fields: Adult Content Logo, Age Group, Brand, Color, Consumer Data Sheet, Consumer Considerations, Energy Efficiency Rating (including min/max), Energy Label, Gender, Google Product Category, GTIN, Materials, MPN, Pattern, Product Details, Product Highlights, Product Type, Shipping Label, Size, Size System, Size Type, Tax Category, Shipping Time Label
- advanced field: is_bundle, unit pricing measures and base measures, multi-pack, installment payment, identifier present flag, adwords grouping filter, minimum/maximum processing time, cost of goods sold, included/excluded destinations, available dates, promotion IDs and custom tags, vessels from countries
- Shopping Action Specific Fields: Google Sponsored Promotion Eligibility, Product Costs, Purchase Quantity Limits, Return Address Label, Return Policy Label, Google Sales Quantity, Shopping Advertising Excluded Countries,
- Local Inventory Specific Fields: Pick-up Method, Pick-up SLA
Product Review Summary
In addition to standard product feeds, the extension also offers a Google product review feed that integrates with WooCommerce’s built-in review system to provide a product review feed that Google can cross-link to your products to display more attractive product ads, including product ratings.
These ratings can show star ratings in shopping ads and, in some cases, product details on Google. These ratings can help shoppers make purchasing decisions, thus attracting more qualified shoppers to visit your product page.
The extension provides full feeds, as well as weekly and daily incremental feeds. Comment data is automatically associated with your product feed data so Google matches reviews to products and you can exclude reviews from your feed if needed to comply with Google’s policies.
Integration with other WooCommerce extensions
The extension includes automatic integration with various WooCommerce extensions, including:
- product portfolio
- composite product
- brand
- WooCommerce Product Brands
- Cost of Goods
- multi-currency
- Min/Max
- Product CSV Import Kit
- There were more…
list of feeds
The extension provides a number of feeds to help you integrate, including:
- Google Product Feed-Integrate your products into Google Merchant Center so you can use them in Surfaces across Google and product campaigns
- Google Local inventory feed-Set up local surfaces and local stock ads
- Google Product Review Feed-Send product review/rating data to Google to enhance your product campaigns
- Bing Product Feed-Integrate your products into Bing’s Merchant Center so you can use them in product advertising campaigns
