如何在WordPress中更改网站标题插图

In WordPress, the site title is the basic element of your site and the visitor’s first impression of your site. This text appears at the top of your site and usually summarizes the nature of your network’s existence. It is important for

to understand how to change the title of a WordPress site, whether you have recently rebranded or want to refresh your online identity.

in this article, we will walk you through the process of modifying the title of a WordPress site to ensure that it accurately represents your content, brand, and purpose of the site.

lets us begin this journey to personalize and optimize your WordPress site title to achieve a more influential online presence.

WordPress website

here are some reasons Explain why your WordPress site title plays an important role in your online journey. First impressions of

are important: think of your site’s title as the door to your site. This is the first thing visitors see when they accidentally find your page. A well-designed website title can attract people, arouse interest, and immediately convey the purpose of your site.

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brand awareness: it is the cornerstone of your online brand. The title of your website should summarize the concept of you or your brand.

SEO super power: search engines such as Google rely on your site title to understand your site content. Relevant and descriptive site titles can significantly improve your SEO.

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navigation aids: clear and concise site titles help visitors understand what your site offers. It guides them through your content and makes their experience more smooth and enjoyable.

emotional connection: a carefully selected site title can evoke emotion and set the tone for your content. Whether your goal is entertainment, education or inspiration, your title should reflect this intention. Timing of

changing WordPress site title

changing your WordPress site title is a strategic move that can inject new life into your online presence and take your site to a higher level.

sees it as a makeover of your avatar, and here are some interesting moments to click the “Refresh” button on the site’s title.

  • Re-branding revelation: if your site has changed, whether it has transformed your market segment, expanded your product, or grown as a brand, now is the time to change the title. The updated site title reflects the new you, ensuring that visitors get an accurate first impression.
  • Seasonal change: just like the change of seasons, the focus of your site may change. If you run a season-related blog or business, updating the site title to match the current season or upcoming festival is a smart way to stay relevant and attract an audience.
  • Evolutionary milestones: important milestones have been reached, such as website anniversaries, reaching a certain number of subscribers, or achieving major goals. Celebrate by showing your achievements and vision for the future through the title of the website.
  • SEO change: if you know more about SEO strategy or site segments, you may realize that your current title is not optimized for search engines. It is time for a makeover to improve the discoverability of the website.
  • Competitive advantage: in the evolving online environment, it is important to keep a close eye on competitors. If you notice that similar sites outperform you in search results or user engagement, revamped site titles can give you a competitive advantage.
  • New content focus: as the content library grows, the title of your site should accurately represent the essence of the latest content. The relevant titles help users quickly determine what is covered by your site. How

changes the site title in WordPress

now let’s discuss the different ways to change the site title in WordPress.

uses WordPress custom settings to change the site title

, which is the easiest way to preview the effect of the change before making the change permanently. To do this for

, navigate to appearance → customization from the WordPress dashboard.

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this opens the WordPress customization interface.

then click on the “site identity” section. This is where you can change the site title and slogan.

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you will find the option to edit the title of your site in the site identity section. Enter a new title in the site title field.

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when you change the site title, you will see a live preview of your site on the right side of the customization settings. In this way, you can visually understand what the new title looks like on your site.

if you want to change the subtitle of a site, you can do so by editing the subtitle field in the same site identity section.

then you can visit your website and see the updated site title displayed on your site.

changes the site title through the WordPress general settings

, which is another easy way to update site titles in WordPress.

first navigate to “set → General” from the WordPress dashboard.

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on the General Settings page, you will find several fields that can be customized, but the site title field at the top is all you need to change to change the display of your WordPress site title.

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You can also change the site’s banner in the subtitle field, which is located below the site title field. Click the “Save changes” button to save the new site title.

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uses Rank Math to change the site title

Rank Math is a common SEO plug-in on WordPress that provides a variety of features to optimize your site SEO. If you haven’t already installed Rank Math, now is the time to do so.

you can refer to our tutorial to learn how to install the WordPress plug-in. The

Rank Math SEO plug-in provides search engine optimization settings on every page and article you create, so you can also change the site title of the site. To do this for

, navigate to the home page of your chosen site. Here, click the Rank Math icon in the upper-right corner of the article editor, and then click “Edit Snippet” in the “General” tab of the Rank Math meta-box, as shown below.

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you can set the title in the “Title” section, as shown below. When the

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is complete, click Update / publish to save the changes. Like

, Rank Math allows you to easily set the title of the home page.

‘s method of changing the site title

through functions.php requires some coding knowledge, which involves modifying the site title using PHP code.

to change the site title through the functions.php file in WordPress, navigate to the skin → theme File Editor and locate the functions.php file on the right.

Note: we recommend that you back up your website before making any changes to the WordPress file. If any problems occur during the process, you can easily revert to the state you were before the change.

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you can easily change the WordPress title by adding the following code to the bottom of the functions.php file. This code overrides the current title set in the WordPress settings, allowing you to manage your title directly through functions.php. After

update_option( 'blogname', "enter your site title here" );
update_option( 'blogdescription', "enter your site tagline here" );

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adds the code snippet, click the Update File button to save the changes.

then you can preview your site and see the updated site title displayed on your site.

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changes the WordPress site title

by editing the database, which is the last resort and should be handled with caution because it involves modifying the core database, which can lead to errors if not done correctly.

logs in to your managed dashboard to access the WordPress database. Most hosting companies use phpMyAdmin to access the database. Navigate to phpMyAdmin from the managed dashboard.

note: be sure to back up the database before operating it.

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in most WordPress installations, site settings, including site titles, are stored in thewp_optionstable. Therefore, find thewp_optionstable.

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looks for thewp_optionscolumn in theoption_nametable, whereoption_nameequalsblogname. This is the location where the site title is stored.

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clicks “Edit” or the “pencil icon” next to theblognameline. In theoption_valuefield, replace the existing site title with the new title you want.

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saves changes by clicking the “Go” button at the bottom of the screen.

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FAQ

Can I change the title of the site without affecting the URL of the site?

Yes, changing the site title will not affect your site URL (permanent link structure). It only updates the site title that appears on your site.

What is the difference between the website title and the slogan in WordPress?
The

site title is the main title of your site, while the slogan is a brief description or slogan of the site title. You can choose to change both or just one of them.

How often should I change the title of the website?
How often

changes site titles depends on your site goals and changes in brand or content focus.

Summary

changing the site title in WordPress is a fundamental step in shaping your site’s identity and ensuring that it accurately represents your brand, content, and goals.

whether you do this through a WordPress customizer, general settings, plug-ins like Rank Math, or editing the database directly, this process provides flexibility to meet your evolving needs.

your website title is more than just a string of text; it is a virtual gateway to your online world and an important part of SEO.

, whether you are rebranding, commemorating a milestone, or just want to refresh the appearance of the site, take the time to choose a site title that resonates with your audience and captures the true essence of your online presence.

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