SEO keywords, that is, the words that can best reflect the core content of the page, should also be the most commonly used words for search engine users rather than difficult to understand professional words. It is very important for the webmaster for
to understand the definition, importance and best practice of SEO keywords. Accurate SEO keyword strategy is the basis for you to get natural traffic from search engines.
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what is the SEO keyword?
SEO keywords (also known as “keywords” or “key phrases”) are terms added to online content to improve search engine rankings for these terms. Most keywords are found in the process of keyword research and selected according to the combination of search volume, competition and business intention.
Why is the SEO keyword important?
when you optimize your content around the words and phrases that people search for, your site can rank higher in these terms.
needless to say, a higher ranking in SERP can bring more targeted traffic to your site. This is why finding keywords that people search for is the first step in any SEO activity.
in fact, search engine optimization is almost impossible without keywords.
, however, when you have the correct keyword list, you can start to deal with important SEO tasks, such as
- figuring out the structure of your website
- Planning Product and Category Page
- writes content for blog posts and YouTube videos
- optimized landing page and sales page
has this, here is how to find search engine optimization keywords.
Best practices
uses Google advice
many people struggle with SEO because their target keywords are too competitive.
in fact, I have a lot of clients who tell me that they want to rank competitive search queries such as “weight loss” and “insurance”. Can
rank such a single word SEO keyword? That’s for sure.
, but even if you do everything right, it can take years. That’s why I suggest paying attention to the long tail keyword.
long-tailed keywords are long words (usually more than four words) used by searchers in Google and other search engines. Compared with the “core words” of 1-3 words, their keyword difficulty is often lower.
so long tail is usually the best keyword for people who are not familiar with SEO. Fortunately for
, finding long-tailed words is easy with the help of Google Suggest (also known as Google Autocomplete).
for example, suppose you want to create a page about “keto lunch”. Well, if your site is new, then the keyword “keto lunch” may be too competitive.
but when you type keto lunch into Google, you get a list of suggestions for long-tailed keywords.
uses the free keyword tool to find problem-based keywords
are you looking for keywords for blog articles and articles? If this is the case with
, you will like these two free keyword tools. Both tools bubble up problem keywords. Which are the perfect keywords to create useful SEO content. The first tool for
is called AnswerThePublic.com.
this tool scans the network for online questions from the target audience about your topic. The second tool that
uses to find problem keywords is called “Question DB”.
it is actually very similar to AnswerThePublic.com. But it tends to ask its own unique questions. The advantage of
these tools is that the problem keyword you get is the long tail keyword. This means that they usually don’t have a lot of competition on the home page of Google. The first problem with
finding out-of-box keywords
any keyword research tools is that they usually spit out words and phrases that are super relevant to the seed keywords you enter.
for example, check out the keyword advice I got from Semrush when I typed “SEO tips”.
these are good keywords. But they are not super creative.
if you want to find creative keywords, I suggest you check out a free SEO tool called SeedKeywords.com.
this tool allows you to ask customers, colleagues, or customers how they will search for content in Google.
and, if you’re like me, you may find terms you can’t think of (or get from any tool).
uses Amazon to find e-commerce keywords
e-commerce keyword research is similar to blog keyword research. A big difference in
is that with e-commerce SEO, you need to find keywords for product and category pages. And there are many more. Fortunately for
, you can find many excellent product keywords using Amazon Suggest. This is exactly the same way Google Suggest works.
you only need to enter a product or product category in Amazon.
… And write down any terms that appear.
finds terms that competitors have ranked
will enter a bunch of random keywords into a tool that will only allow you so far.
in fact, I find myself using less and less traditional keyword tools. Instead, I only check the keywords that my competitors have ranked.
This will not only generate a list of keywords, but also very fast. I’m just popping up a competitive domain… I got a list of thousands of keywords in a few seconds.
has many SEO tools that can reverse engineer competitors’ best SEO keywords. Most, if not all, are paid.
, however, if you are already using Semrush, you can already use this feature.
Professional Tip: reverse engineer your consortium’s website. For example, if your site does not have a large number of domain permissions, do not reverse engineer the # 1 site in your space. Instead, use a site similar to yours. In this way, you will find keywords that have a chance to get ranked.
uses Google’s keyword tool to find search volume and cost per click data
Google keyword planner is very useful because the data comes from the most reliable source of keyword data: Google itself.
, however, keyword planners have two main problems.
- you need to set up a Google Ads account to use it
- unless you are running an ad campaign, you will get a monthly search range
fortunately, you can easily solve these two problems.
first of all, even if you need an Google Ads account to use keyword planners, that doesn’t mean you need to place any ads. As long as your account is fully set up, you can start.
for example, we don’t currently have any ads, and we still have full access to the tool.
, if the tool gives you a search range, like this…
you can add keywords that interest you to your plan. An overview of the
plan will show you the exact impression you will get (basically monthly searches).
uses Google Trends to find the hot keyword
Yes, monthly search volume is very important.
, after all, no one searches for keyword rankings that make no sense. The problem with
is that the number of searches doesn’t tell you what the trend of the keyword is. In the long run, the trend of keywords is more important than its original search volume. Fortunately for
, you can easily see the trend of keywords using Google Trends.
for example, I released a guide to Google Search Console some time ago.
Why did I choose this topic and keywords?
is not because a lot of people are looking for it. In fact, most people still call it by its old name: Google webmaster tool.
but when I check Google Trends, I see a keyword exploding. And the other one is disappearing.
this is an extreme example. But it does show you that the monthly searches the tool shows you is a snapshot of the popularity of the keyword. It won’t tell you whether the keyword is exploding or not. Or disappear.
personally, I put a lot of effort into every piece of content I post. In order to be rewarded, my content needs to generate targeted traffic over the years. To that end, I focus on increasingly popular terms.
uses BuzzSumo to find topics and keywords
BuzzSumo is not technically a keyword research tool. However, if you know how to use it, BuzzSumo is actually a good tool for finding keywords.
specifically, you want to put the home pages of competing sites into their “Web” function.
and you will get a list of content that performs best for that particular site.
obviously, this list is designed to propose content topics. But it is also very suitable for mining SEO keywords.
pays more attention to your already ranked SEO keyword
when it comes to keyword research on SEO, most people are 100% focused on finding new keywords.
Hey, there’s nothing wrong with that.
but to get a complete list of keywords that can be optimized, you also need to look at the keywords in the current ranking. What is the best way to
?
Google search console.
to enforce this policy, go to the performance section.
then looks at the specific keywords that you rank in natural search results. You may have identified 90% of these keywords.
, however, if you dig deeper, you may also encounter some keywords that surprise you.
, for example, ranks “youtube description example” according to Search Console. The page that
ranks for the term contains an example.
but it is not actually optimized around the term.
well, now that I know that Google likes my site because of the result of this keyword, I can create a new page that is 100% optimized around “Youtube description example”.
this page is likely to rank high on the first page of the term. How
uses the SEO keyword
in your content now that you have found a bunch of SEO keywords, the next step is to use them in your content. The
setting method is as follows:
first, determine a primary keyword.
in other words: don’t optimize your content around several different terms. It rarely works.
, for example, the article is optimized around “how to write a blog article.”
although I do use variants of this keyword in my content (such as “write blog posts”), page SEO is almost 100% focused on my main keywords.
next, use your primary keyword multiple times in your content. There is no need to repeat your keywords 100 times. Just mention your keyword a few times. In this way, Google knows that your page is about that keyword.
For example, this page uses my target keyword multiple times on the page.
next, make sure your keywords appear in your title tag and URL.
for example, the main key word of the following article is “SEO technology”.
I make sure to use this keyword (once) in my title tag and my URL.
then adds your keyword to your meta-description. Does
Google care about the terms shown in your SEO meta-description? No, no!
you want to add keywords to your description because it can help your code snippet stand out from the natural search results.
see how Google can bold keywords?
this really helps my results stand out and improve my natural click-through rate.
next, add some variants of the main keywords.
for example, for pages optimized for “SEO technology”, I added variants of the term to the page, such as “SEO skills” and “search engine optimization.”
you can easily find relevant keyword variants in the “related search” section at the bottom of the search results.
finally, use internal links to send permissions to your new page. The fact of
is that the new page does not have any backlinks or weights. However, when you link to the new page internally, it gets the INSTANT link weight. Another thing to remember for
internal links is to be sure to use anchor text that contains the target keyword. This helps Google understand that your page is about that particular topic.
learns more about
On-Page SEO-9 possible technologies: a video that delves into the process of SEO on a page, including a large number of examples and case studies.
SEO authoritative Guide to copywriting: tips and strategies for using keywords instead of filling them in content. How
uses Google Keyword Planner: an in-depth tutorial that allows you to take full advantage of keyword planners.
