Carry on the content gap (Content Gap) analysis, learn from each other, check and fill the gaps, can further enrich and improve your page content, and then enhance the page content competitiveness, in order to get a better search engine ranking.
What is content gap analysis?
Content gap analysis is the process of evaluating the existing content of a topic and finding “gaps” in that content for improvement.
For example:
A few years ago, I wanted to create an article on the topic of link building.
But I didn’t just open a Google document and start writing.
Instead, I look for content gaps.
I noticed that most of the content of link building is:
- Outdated
- Lack of examples and details
- It’s hard to understand
In other words: these are three “gaps” that I can fill with my content.
That’s exactly what I did.
An ultimate guide called the Link Building Guide has been published.
This article is well done because it fills a lot of content gaps.
In fact, it currently ranks in Google’s top three in terms of the keyword “link building”.
Why is content gap analysis important?
The main reason for viewing the content gap is that it can help your content execute better (in terms of SEO and social sharing).
That’s because before you click “publish”, you know your content is better than what you already have.
With this, here are some strategies you can use to take full advantage of your content gap analysis.
Best practic
Analyze the home page of Google
Let’s face it:
The goal of most people publishing content is to be number one in Google.
Therefore, the best way to find content with gaps is to look at content that has been ranked on the first page of Google.
For example, suppose you want to create a blog post about Paleo Diet snacks.
All right, you will search for the keyword. And view what is provided on the first page of Google:
Then, find out the gap in the content.
Common content gaps include:
- Content freshness: when will the content be released or last updated?
- Thoroughness: does the content give you all the details?
- Usability: can you easily read and understand the content on the page?
- Wow factor: is this content enough to share?
Ideally, you would “fill” all these gaps with your own content. However, even if you improve a gap or two, you can surpass your competitors on the home page of Google.
Use tools to extend the process
SEMRush has a feature that can speed up the first step in this process: find topics that have a lot of blank content.
To use it, simply put competitors into the tool. And check all their best-performing keywords.
Then, look at the first page of each keyword one by one.
Sometimes you will encounter a rock-solid first page. The content is legal and there are not many gaps.
But you will also find some home page results full of loopholes. There, you can dive into your content and create something 10 times better.
Check your own content
Sometimes, the best place to find content gaps is your own stuff.
In other words, site or page content evaluation can reveal underperforming content on your site.
And if you check to see if there is a gap in your content, you can improve it. And get something in return.
For example, last year I noticed that the SEO list article on my blog was very good. But it has some serious gaps.
I thought to myself, “No wonder the natural traffic on this page is not where it should be.” Compared with the content on page 1, it has 1 million blanks.
So I read my article as if it were on a competitor’s blog.
I improved it in a number of ways:
- I shortened the introduction.
- I added more visual effects.
- I make the content easier to understand
- I made it more thorough and complete.
All these changes have helped me finally open the first page of my article. This has led to a huge increase in natural traffic:
Learn more
White hat SEO technology: in-depth understanding of what is white hat SEO and specific practical tutorials.
How to implement effective content gap analysis: a video tutorial on how to use Ahrefs to find the largest content gap among competitors.
