The domain name is the address of the website that the user enters to connect to your blog, such as www.domain-name.com. That’s why it’s important to choose a domain name carefully: it represents your blog.

The following are the characteristics of excellent domain names:

The length is relatively short.
Easy to remember.
Let people know how to spell as soon as they hear it.
the one and only.

Sometimes you may not be able to get exactly the same name as the blog name, but in general, a close variant is still a very appropriate choice.

You can choose a domain name that is deliberately misspelled, or a coined word. Sometimes, this is also possible. But be sure to carefully consider the pros and cons of names with these characteristics.

Although it works for Reddit and Pinterest, it may not be suitable for your fashion blog. Because the above two websites are strictly online.

If you follow in their footsteps and plan to make a personal appearance at Fashion week in the future, or if you want to be a guest on a podcast or even a TV show, having an unforgettable domain name will be helpful because its spelling will be obvious.

In this way, people can really enter your blog as long as they have heard of your blog.

After determining the domain name, you can buy it from the domain name registrar.

The domain name is the address of your website and represents your blog.

Choose a reliable managed service

Hosting is a place where blogs are stored for easy access, and you can choose different hosting plans from various hosting providers.

If you want to know how to create a fashion blog, it all starts with choosing a hosting program and setting up a blog on a hosting program.

It is important to choose the right plan. If the hosting plan you choose doesn’t have enough resources, and your blog spreads like a virus, your site may be shut down until you upgrade the hosting plan, or you may end up paying a large excess fee.

On the other hand, if the plan you choose is too strong to meet your needs, you will pay too much for resources you don’t need at all.

If you do not choose to host, you may also have to maintain the blog and hosting environment on your own. Sometimes, this in itself is like a full-time job, especially when something goes wrong.

In short, if you want to know how to create a fashion blog, especially if you want to turn it into a business, you need to get the right hosting plan.

Otherwise, it’s like when you’re going to see Ralph Ralph Lauren, you can only wear a pair of ill-fitting pants from three seasons ago.

Either way, you don’t want to take any chances.

Why is the free blog platform not an ideal choice?

In order to learn how to start a fashion blog for free, you may want to get a free hosting service, but there are several reasons why this is not a good idea, especially if you plan to make money from the blog.

First, free hosting providers will display ads on your blog to cover the cost. This may not seem like a problem, but you have to consider that visitors may click to leave your blog and never return to your blog.

In some cases, these ads may be related to your brand and not in a good way.

Free hosting also comes at a price, which is that you can’t take full control of your blog, because the functionality and performance of free hosting programs are often limited, so they are economically feasible.

This means that you will be limited in customizing the design, layout, functionality, and other similar elements of the site.

It may be OK at first, but once your blog grows, free hosting won’t meet your needs.

Therefore, if you are going to grow rapidly, self-hosting your fashion blog is the best choice.

How to choose a reliable host

You need a reliable host that not only has strong customer support, but also can cope with the surge in traffic and make sure your blog is running properly. This is part of the technical knowledge needed to start a fashion blog.

With a stable host and strong support, you can rest easy, because any problems that may arise are rare and will be resolved soon.

Reliable mainframe is not only stable, but also fast and safe.

If your blog needs help, hosting is a good choice, because the hosting host manages many important aspects of your blog for you, such as security and updates.

You can navigate through the URL to find the current mainstream server providers.

Choose a good WordPress theme

When learning how to create a fashion blog, it is important to choose a reliable theme. This means that a well-coded WordPress theme can help your fashion blog load faster. However, you also need an eye-catching theme.

Choose a theme that has both, and you can create a better user experience. This will help visitors stay on your blog, as more than 46% of people judge the credibility of the site based on its design, such as layout, font size, typesetting, and color scheme.

You can find free WordPress themes that look great, but advanced themes tend to look more professional and amazing. They also tend to have more quick customization and support options.

Whether you choose a free or advanced WordPress theme, make sure it looks visually striking and attractive.

Here are some good WordPress themes for building fashion blogs:

Neve Fashion

Neve is a simple, modern theme that can be customized for any type of business. It comes with niche startup sites (including fashion) and is fully integrated with Gutenberg and Elementor. Neve has become one of the most popular WordPress themes because of its adaptability and user-friendliness.

Didi

This is an elegant theme for fashion and lifestyle blogs with distinctive design features. Its interface is similar to the retro style, using black-and-white color matching scheme. Didi offers unique typewriter fonts and postcard-like content boxes.

Girly

The Girly theme has a stylish, girlish interface designed for fashion bloggers who want to write their own stories and display their collections in a beautiful grid gallery. Girly theme has a clean and simple appearance, and the pink tone is very beautiful.

Brixton

Brixton is an elegant, concise WordPress theme for fashion bloggers and writers, and its design looks like an online magazine. The content of the theme is easy to understand and pleasing to the eye.

AccessPress Mag Pro

The theme of AccessPress Mag Pro magazine is fresh and modern. It offers four different presentations, all for magazines and news websites: editor, news, fashion and sports. The design of fashion template is simple and the content is well organized.

The Voux

The Voux is an exquisite WordPress theme for fashion magazines and blogs. It looks modern, with a merry-go-round slider, elegant sidebars and widgets, elegant fonts and pictures, slide-out menus, and an online store for your fashion-related products.

Pinmaister

Pinmaister is a WordPress theme similar to Pinterest, suitable for fashion, art, lifestyle. You can tell. It comes with a full-width title and a beautiful grid section where you can display your blog posts, pictures, Instagram posts, and so on. The theme uses a modern picture-oriented design that you can easily customize.

Amalie

Amalie is a beautiful theme for fashion and food blogs on WordPress. It has a warm design, upright menu, background pictures and well-organized articles. It has a magazine-style appearance and can quickly attract your attention. Generally speaking, this is a simple and friendly theme.

inFashion

This is a simple, modern theme for people who want to write fashion articles. It adopts full-screen neat design and classic content structure. InFashion can be used both for editing purposes and for fashion-related businesses because it also comes with an online store.

MH Magazine

MH Magazine is a popular magazine WordPress theme that can be used to create attractive editing sites for fashion, styling, beauty or other themes. From professional fashion magazines to girlish beauty blogs, MH Magazine allows you to create fashionable online magazines or fashion blogs according to your preferences, simply by taking advantage of the layout options, color selectors and custom widget included.

Fashion Model Agency

Fashion Model Agency is a simple WordPress theme designed for fashion models. With it, you can promote yourself and set up a brokerage website to help you introduce your team to the world. This template allows you to display each model’s portfolio, services, photo gallery, and post news and articles on your blog.

Sleek

Sleek is an interesting theme, with three different mini windows on the home page-a menu window, a post window, and a sidebar window. Each window can be scrolled individually. Posts are displayed in a variety of styles. Overall, this is the theme of an elegant WordPress fashion blog.

Silk

Silk is an elegant and stylish fashion magazine theme, with a beautiful appearance and subtle animation effects. The theme has an elegant typesetting and a concise appearance.

Olsen

Olsen is an excellent blog theme that can help you build a beautiful fashion life website. It offers simple, stylish designs and online stores for users who want to sell products such as clothing, jewelry or accessories.

Makeup Artist

If you are a makeup artist and want to promote your service, or just want to share your findings and skills with readers, take a look at the Makeup Artist theme! It is designed for this market segment and provides the full range of functions required for this purpose.

Beauty

If your blog content is related to beauty, Beauty is a very beautiful and concise theme. Its form of expression is clear, fashionable and pleasing to the eye as a whole. There is also a beautiful header panel that allows you to highlight some key content or products / services.

Select and set up plug-ins and tools

The next thing to do in learning how to create a fashion blog is to create a website and add any plug-ins and tools you need.

The following are common plug-in types:

Safety

Caching

Image optimization

Backup

Anti-spam comments

Social media

Search engine optimization

Picture library

e-Buniness

Performance

Other types you may need, such as affiliate marketing, clue generation, membership and advertising

Many of these plug-ins are necessary to ensure the smooth running and maintenance of the blog, while others, such as the Photo Gallery plug-in, are completely optional.

It’s also a good idea to use plug-ins that improve the performance of your blog, which can help your site rank high in search engine results so that people can find your blog.

Using caching and speed and image optimization plug-ins can help your blog load faster, which is a good way to help users stay interested in your blog.

According to Pingdom:

As we can see from the figure above, the average bounce rate of pages with a load time of less than 2 seconds is 9%. As long as the page loads for more than 3 seconds, the bounce rate will soar, reaching 38% at 5 seconds.

Although the speed optimization plug-in can greatly improve the performance of the website, it is also necessary to ensure the speed of the host. This way, you can have the best of both worlds.

If finding a hosting provider is still your “how to create a fashion blog” to-do list, consider looking for hosts that have been optimized for speed.

It is worth noting that some hosting providers may prohibit the use of certain WordPress plug-ins because of security or incompatibility issues. Be sure to confirm with your host vendor any plug-ins that are known to cause problems.

For more information, see the beginner’s Guide to site Speed Optimization, how to properly perform site Speed testing, and how to Speed up your WordPress site (Ultimate Guide).

Select market segment

There may be many fashion blogs, but none of them coincides with your unique point of view. Narrowing your positioning can help you stand out among many blogs.

If you do some research, you will know what other fashion blogs are doing. Then, when you are familiar with what your competitors are doing, you can think about how your fashion blog will be different and choose a niche.

Deciding on your writing style is also valuable because it helps to improve your brand and make you stand out from the competition.

No matter what you choose, make sure your content is authentic and close to life. This will help attract people’s attention and maintain their participation.

The content Strategy of Fashion blog

A content strategy is essentially a plan for what you want to do with blog content, and then develop, manage, and market it.

Good content strategies include

Research and Analysis of competitors

Keyword research

Edit Calendar

Market research

Selected niche market

Once you have analyzed all these aspects, you can plan the type of content you will post on your blog to maximize participation and turn visitors into customers.

For more information, see “5 things that are more important than content length for content”, “how to create evergreen content (17 tips and tricks)” and “effective strategies for generating traffic to your site”.

Create a blog schedule

Now, you’ve begun to figure out how to create your own fashion blog. Once you have a content strategy and start thinking about blog posts, you need to develop a release schedule.

To do this, you need to decide how often to post.

Studying other fashion blogs and seeing how often they post can help you decide how often to post.

Ideally, your goal should be to post content more frequently or more often than your competitors.

Blog update frequency (photo source: Hubspot.com)

The higher the frequency of publishing, the greater the traffic. According to Hubspot’s research, blogs that post 11 or more articles a month have twice as much traffic as blogs that post only one or two articles a month.

When you post more frequently than your competitors, search engines will notice your blog and designate it as an active and relevant blog. In this way, your article will rank at the top of the search engine results and be seen by more people.

To help you schedule articles quickly and efficiently, you can use editing plug-ins such as Editorial Calendar or PublishPress.

Developing a release schedule will help you publish articles frequently.

Content marketing and search engine optimization

Before you start writing a blog post, it’s best to familiarize yourself with content marketing and search engine optimization.

Content marketing requires compelling articles that are informative, help promote brands naturally, and don’t sound like promotions.

Search engine optimization (SEO) refers to the improvement and optimization of websites and their content to make them rank high in search engine results.

This helps direct more traffic to your blog without paying for advertising.

Here are some more detailed resources:

How to use WordPress to become a unique content marketing ninja

What is inbound marketing? (why is it so effective)

60 + search engine optimization skills to increase our traffic to more than 4 million (+ 280%)

How to use Yoast SEO on WordPress?

How to diagnose falling rankings (the craziest SEO problem we’ve ever seen)

Keyword research

One of the ways to implement SEO on fashion blogs is to conduct keyword research.

In the field of search engine optimization, keywords refer to the terms that are searched most frequently in Google and other search engines. When you select a hot keyword and add it to the article several times, it will tell Google (and other search engines) that this is the theme of your blog post.

This helps Google know that when someone searches for the keyword, your site should appear in the search results.

Adding keywords to your content is useful because it helps more people find your articles and blogs.

There are three types of keywords:

Short tails-keywords with only one word, often difficult to get ranked because they are frequently used by many different websites

Middle tail-keywords with a length of about two to three words

Long tail-several words or phrases that may contain articles such as “at, a, to, or”

Long-tailed keywords are usually the best keywords because they are specific, more descriptive, and tend to be less popular, so not everyone is writing around it. However, it is also popular enough that hundreds or more people often search for it.

If you really want to know how to start a successful fashion blog, content marketing and search engine optimization should be the focus areas.

For more information, please refer to the keyword Research step Guide (attached: comparison of the best keyword research tools).

Write blog posts based on search engine optimization and user-centered

After selecting the keywords to be included in the content, be sure to write them naturally. Otherwise, the search engine will think your content is just spam.

The core of writing for SEO is to ensure that your blog posts answer questions raised by users when searching for your topic and selected keywords.

This is absolutely necessary because it will help you get a good ranking and will also help you establish a trustworthy and reliable image in the eyes of your readers.

How to make money through fashion blogs

When you want to know how to start a fashion blog, a large part of it is technical details, but it is also important to know how you plan to make money from the blog.

Here are a few ideas:

Affiliate Marketing-establish a link to the product in the online store, and the link will be followed, so you can get points and commission for everyone you recommend who buys the product through your link.

Sell digital products

E-books-you can write a book to improve your credibility, or plan to turn your blog posts into e-books in the future, and then sell and promote them on your blog.

Online courses-teach a variety of fashion-related skills, from how to match clothes and practical fashion guides to fashionistas how to find a job or start a career in the fashion industry.

Other digital products-you can also sell practical products, such as downloadable clothing patterns.

Membership website-set up a paywall where users must register to view advanced exclusive content, such as how to design and make their own clothing and clothing collections.

Digital magazines or styling books-you can keep users abreast of the latest fashion trends and sell advertising space to earn extra revenue.

Advertising-display advertisements directly on the blog and share the revenue from advertising.

Provide services

Fashion consultant-you can ask customers to book advice directly on your website and meet through free video chat applications such as Skype or advanced options to enhance professionalism.

Events and tickets-if you want to leave your computer and get in touch with fans in person, you can plan events and meetings and sell tickets on your blog. If you prefer to stay at home, you can even use webinar tools to create digital events.

For more ideas, check out “4 mature site sideline creative ideas”, “Why your business should be based on a recurring revenue model” and “WordPress membership plugins for recurring revenue”.

Social media marketing

Once you start a fashion blog and gradually learn how to create a fashion blog, you can do some social media marketing to help your blog generate traffic by making connections and posting content on social media platforms.

For more information, please refer to “6 ways to achieve Marketing success with Facebook”, “8 ways to achieve Marketing success with LinkedIn”, “Twitter Marketing Strategy to enhance Social Games” and “Pinterest Marketing skills and Strategies of WordPress webmaster”.

Create a social media calendar

A social media calendar is a document or spreadsheet in which you can plan your posts on social media.

This includes the date and time you want to schedule each post, the content you want to post (including text, links, and pictures), and the social media site where you want to post the article.

Social media calendars are very useful because they keep you organized and help you post content regularly so that more people can see your blog. The more people read your article, the more likely it is to visit your blog.

It also helps to improve brand awareness.

Social media calendars should create different types of articles to maintain readers’ attention and participation in your content.

If you post only one type of article, it will soon become very boring, and people will automatically skip your article at some point. That’s why you shouldn’t post only when you post a blog post.

Here are the different types of social media articles you can plan:

Informative articles such as user guides and practical tips

Some of the details of the recently published articles will arouse people’s curiosity.

Promote other people’s articles related to your blog

Motivational quotes or phrases

Interesting articles, such as jokes and anecdotes

Eye-catching pictures, especially those paired with other types of social media articles

Your daily life and daily work

Your favorite daily fashion selections and styles

Ask questions to fans

Be sure to join the conversation and reply to comments and tweets. You can also find relevant conversations and add your own opinions.

As long as you are contributing to the conversation, rather than suppressing it or spam, you can increase your participation in the article. Reciprocity can also improve brand awareness.

While the number of social media sites seems overwhelming, you don’t have to join them all. Find the platforms of your potential fans and stick to them.

In general, if you want your target audience to be between the ages of 18 and 35, the ComScore survey shows that you should focus on Facebook, Instagram, Twitter, and Pinterest.

The most valuable social media platform for millennials.

Establish contacts and further promote blogs

What is the final step in learning how to create a fashion blog? That’s the Internet. It can help you spread your blog.

Here are some ways you can use the Internet and other ways to promote ideas:

Write articles and submit them to fashion magazines and blogs.

Join blogs and business groups and wait for opportunities. You may encounter a podcast that needs guests, or your favorite fashion icon is visiting in your area, and you can ask to meet or interview them. You can also get inspiration from your own marketing activities.

Look for opportunities to participate in fashion events and meetings and spread your blog. You can also report these activities on your blog, because writing articles about fashion and current events can help you improve your chances of getting attention.

You can also consider planning a marketing campaign.

These plans include a variety of marketing strategies, and you can schedule content, advertising, and other promotions over a long period of time. These programs focus on specific messages that resonate with your brand and audience.

If done properly, marketing activities can enhance positive brand awareness, participation and conversion rate. It can also bring in more sales.

For more information, please refer to the “Ultimate Guide to Marketing activities”, “use these 5 steps to develop a marketing plan” and “13 ways to carry out effective marketing activities under tight budgets”.

Summary

If you want to write a fashion blog, it’s easier than it used to be.

To create your own fashion blog, you need:

Select a domain name and a reliable host

Select a theme

Set up plug-ins and tools

Choose a niche market

Develop a comprehensive content strategy (calendar editing, SEO, social media) covering all areas and channels that potential customers often come into contact with.

Now it’s your turn: are you going to start a fashion blog? Have you ever started a new blog? Please share your experience in the comments!

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