Do you want to set up a WooCommerce store to serve your wholesale customers?
market trends show that online shopping has exploded in the past decade. There were as many as 1.9 billion digital buyers in 2019 alone. However, most of these buyers are from the retail industry.
the good news for wholesalers is that the online business-to-business (B2B) sector is also experiencing significant growth. Forrester predicts in its research report that online B2B sales will reach an all-time high of $1.8 trillion by 2023. If you don’t want to be late for this party, now is the best time to open a store
whether you are a complete stranger to WordPress or already own a WooCommerce retail store, running a wholesale mall is a great idea. With the help of some of the WooCommerce plug-ins we will share later in this article, you can use a website to effectively serve B2B and B2C customers.
but before showing you these plug-ins, let’s examine why it makes sense to have a WooCommerce wholesale store. Why did
- create a WooCommerce wholesale mall?
- everything you need to know about WooCommerce
- build WooCommerce Wholesale Mall WordPress plugin
- how to build a WooCommerce Wholesale Mall
- other Advanced WooCommerce Wholesale functions
- FAQ
- Summary
Why create a WooCommerce Wholesale Mall?
when it comes to building a WooCommerce wholesale store, there are often two sides of disagreement. You are either a wholesaler who wants to move your business online, or an online retailer who also wants to cater to wholesale customers. In both cases,
has many advantages in owning a WooCommerce B2B store.
here are some of the main reasons you might want to create a WooCommerce wholesale store:
- The WooCommerce online store helps to reduce administrative workload. Running a wholesale business can be a challenge. An automatic online ordering system can save you a lot of time and resources. Your customers from different time zones can also order 24 hours a day.
- Wholesale customers can quickly learn about your products. An online store allows you to decorate your product page with all the necessary information the buyer needs to make a purchase decision.
- Support is available at any time. You can also integrate chat bots and live chat software or plug-ins. In this way, users of the site can get help from 24Accord 7. Similarly, you can add articles and guides to the knowledge base to help customers navigate the ordering process.
- You can transfer your inventory faster. Online wholesale is an easy way to increase the size and quantity of your order. You can even take advantage of this by implementing tiered pricing. We will discuss this problem further later in the article.
- Sales promotion opportunities have increased. Are you considering sharing your product on social media? With your online store, you can enjoy all the possibilities of digital marketing.
has no doubt that running an e-commerce B2B store is a great business move. Regardless of your business goals or niche market, this is a choice that is hard to ignore.
everything you need to know about WooCommerce
as a business owner who wants to move trade online, making the right technology choices can be quite challenging. Among several other options, WooCommerce has proved to be the ultimate way to start an online store. With more than 5 million active installations,
has a good reason for this e-commerce solution.
however, because WooCommerce depends on WordPress, you need to have a WordPress website to start using it.
here are the basic elements you need to build a WooCommerce website:
- Domain name registration: the first step in building a WordPress website is to purchase a domain name.
- WordPress hosting: to get the best possible performance, you need a fast management WordPress hosting solution. Most virtual hosts support one-click WordPress installation. There are also some virtual hosts that have plans specifically optimized for WooCommerce sites.
- WooCommerce plug-in: the WooCommerce plug-in is available for free in the WordPress plug-in library.
- WooCommerce themes: not all WordPress themes are compatible with WooCommerce. The best WooCommerce themes have intuitive, user-friendly design and hard performance.
also has other plug-ins, such as page generator and security plug-ins, and you need to run a WooCommerce wholesale store successfully. However, the main limitation of WooCommerce is that you can only get retail functionality right out of the box.
this means that you need an additional WordPress plug-in to create a WooCommerce wholesale mall.
builds WordPress plugin for WooCommerce Wholesale
traditionally, marketers and business owners treat wholesale and retail markets as completely different areas. This approach seems logical considering that by default WooCommerce is focused on the retail business.
Fortunately, the large WordPress plug-in library provides a solution to extend the capabilities of the platform. Many of these plug-ins make it possible to combine wholesale and retail stores in one site.
is worth noting that not all WooCommerce wholesale plug-ins are the same.
, let’s take a look at the five wholesale plug-ins we recommend based on the features they provide.
WooCommerce Wholesale Prices by Rymera Web Co
our first choice on this list is Rymera Web Co. It’s a popular product. The advanced version of WooCommerce Wholesale Prices contains a number of features. The plugin is a favorite of business owners because it has quite a number of features
does not have to pay any fee, you can add a default wholesale user role, or you can register B2B buyers. However, if you want to get the best functionality of the plug-in, you need to buy an advanced version. The
wholesale package is even better. It comes with a complete wholesale mall experience, including wholesale prices, order forms and clue capture plug-ins. The
order form plug-in is a responsive tool that simplifies the ordering process for your wholesale customers. On the other hand, clue capture makes wholesale customer registration seamless and efficient. Some of the key features of
that make wholesale prices so powerful include:
- ‘s myriad pricing options. Discounts can be percentage-based, product-based, and category-based
- tax-adjusted B2B prices
- can restrict specific transportation and payment methods for different wholesale customer groups
in short, if you are looking for state-of-the-art features for your wholesale store, this plugin is what you need to consider. A single bundle of
(a website) will cost you $49.50 a year. On the other hand, unlimited bundles (for unlimited websites) cost twice as much. For more wholesale package bundles, pricing starts at $148.50 per year.
WooCommerce Wholesale Pro by Barn2
Barn2 is a development team focused on providing useful tools to extend the functionality of your WooCommerce store. The main plug-in in its product is WooCommerce Wholesale Pro. This tool can help you add a dedicated wholesale area for your retail store. With WooCommerce Wholesale Pro in
, you can get the basic functions you need to run a professional wholesale store. You can:
- create an unlimited number of B2B user roles
- to provide different types of prices and associate them with user roles and other related conditions
- adjust product visibility
- add order forms to maximize your conversion rate
is like Rymera Web Co, and Barn2 has other additional plug-ins available. In particular, WooCommerce Private Store and WooCommerce Protected Categories allow you to hide your new wholesale area from existing retail customers. An option that can come in handy!
Wholesale Pro integrates seamlessly with WooCommerce product tables. The tool adds a Gutenberg block to make it easy to display multiple products in the easiest user-friendly way. Similarly, you can use it to create quick order forms for your wholesale customers.
uses Wholesale Pro, and you can pay for a single product or buy it with the product table plug-in. Using the plug-in alone, a website costs $99 per year, while bundling costs $149 per year. There are also other pricing options, up to 20 websites and lifetime use.
WooCommerce B2B by Code4Life
WooCommerce B2B claims to be the “most complete wholesale suite” on the market. In most cases, it is difficult to disagree with this bold statement. One thing is certain about
-the plug-in contains a lot of reliable WooCommerce functionality. In addition, you can get all of these features in one plug-in. This is a welcome development for those who want to set up their B2B stores in a short period of time.
gives us a quick look at the most interesting features this plug-in offers: different pricing options that
- can assign to specific products and customer groups
- prices, product categories, and visibility control throughout the page
- can create user roles and add wholesale users to the customer base
you can also exempt some users from taxes and determine minimum orders and packaging quantities. Similarly, you can also include packing fees and terms and conditions.
WooCommerce B2B is ideal for shopkeepers who want to create a unique experience for both retail and wholesale customers with a single tool. The good news for
is that you get all of these features fairly cheaply compared to the previous products in this list. All you need is a regular license for an one-time payment of $69. You will have to pay $149 for an extended license that allows you to charge other end users to use the product. Another equally powerful WooCommerce wholesale plug-in for
IGNITEWoo-WooCommerce Wholesale Pro Suite
is IGNITEWoo’s WooCommerce Wholesale Pro Suite. This suite is equipped with a large number of powerful plug-ins, which can add a lot of color to your WooCommerce wholesale mall. Wholesale professional suit only ranks fourth on our list because its price is quite high.
think about almost all the features your store needs to succeed. The plugin is at your fingertips:
- ‘s multi-tiered role-based prices (specific to buyer groups, membership, and other criteria)
- access restrictions for all price details Only logged-in users can access
- ‘s DiDi option
- compatible with UPS, FedEx, USPS and other DiDi extensions the ability to buy back out-of-stock products
has a wide range of wholesale functions available. All these come at a price. A license for a single site will cost you $149 a year, while a subscription fee for the top 25 sites will cost $249 a year. The plug-in is hailed as “the most powerful wholesale package in the known universe”, and its pricing allows you to weigh your options.
This kit is more suitable for enterprise-scale stores that pursue the most powerful wholesale functions. To emphasize this point, IGNITEWoo made a lot of commitments in the support department. Its team of experts can help you troubleshoot and solve problems through email or phone support. Unlike the others mentioned in this list,
WooCommerce Wholesale Price-Booster for WooCommerce
is more like a multi-purpose solution for WooCommerce. Booster, originally known as WooCommerce JetPack, is a powerful utility software solution for WooCommerce websites. The decent function of the wholesale price module makes it a difficult solution to give up.
overall, the plug-in packages similar wholesale features that we see in other products. The basics include:
- provides new wholesale prices for existing WooCommerce products
- Advanced discount pricing determined by the number of basic products and total number of shopping carts
- discounts can also be enabled or disabled based on interdependent shopping cart conditions
- links wholesale prices to specific products or users
it is important to remember that the wholesale price is just a module of the more generic Booster plug-in. Therefore, it may not provide as many advanced features as other tools in this list. Given that the basic plug-in is free, it’s always a good start. It is an ideal choice for testing the wholesale function of WooCommerce.
if you want a more complete experience, you need the Booster Plus version. There are four pricing plans, from $69.99 per year for a single site to $169.99 per year for an unlimited website.
in addition to these powerful wholesale plug-ins, your wholesale mall also needs other convenient features to maximize the conversion rate.
CartFlows is an ideal funnel builder that can bring a lot of practicality to your store. With this plug-in, you can simplify checkout globally, set up custom thank-you pages, and maximize your store’s profits overall.
how to build a WooCommerce Wholesale Mall
in this tutorial, we will use Rymera Web Co. WooCommerce Wholesale Prices to illustrate this process. The plug-in has a wide range of functions. Interestingly, quite a few of these features are also available in the free version.
gives us a quick look at the five simple steps needed to build a wholesale store.
Step 1: install and activate the WooCommerce wholesale plug-in
to start this program, you need to first install and activate the wholesale plug-in of your choice. In our example, we will find the plug-in by searching for “WooCommerce Wholesale Prices” in the plug-in library.
to do this, navigate to the plug-in & gt; installation plugin on your WordPress dashboard.
once you have found the plug-in, click to install and activate immediately. The plug-in should now appear as enabled.
Step 2: create a new wholesale user role
the next thing you need to do is to create a new user role for your potential wholesale customers. This step is critical to running your wholesale store. The Wholesale user role helps you manage access to different pricing, shipping, payment gateways, and tax-free status options.
once you activate the Wholesale Price plugin, it automatically enables the default Wholesale role.
you can find this role by navigating to WooCommerce & gt; Wholesale Roles.
here, you can only edit the role name and description. On the free version, only the default wholesale role is available. If you want to add other levels of wholesale customers, you need to buy advanced add-ons.
uses WooCommerce Prices Premium, and you can add multiple customer roles by clicking Add New Role. Later, you can associate the pricing structure and other settings with these roles.
for example, you can limit some tax exemption options to certain user roles. For
to do this, navigate to WooCommerce & gt; Settings & gt; Wholesale Prices & gt; Tax.
when you check the box “Do not apply tax to all wholesale roles”, you exempt some users from taxes. Similarly, you can decide how you want each character to see the price of the product, with or without tax information.
, as a webmaster, you can register new B2B user accounts for these wholesale roles in several ways. You can manually edit the user role for each new customer, or set the wholesale role to the default value for all new accounts.
, however, neither of these methods is suitable for large stores with a large amount of user traffic.
the WooCommerce Wholesale Lead Capture plug-in is useful in this case. The plug-in provides a customizable registration email sequence that you can use to create a comprehensive registry. If you buy a wholesale package bundle, you will find that the plug-in is included.
Step 3: set Wholesale Price after
has created a new wholesale user role in your store, the next step is to set a new B2B price. These prices will only apply to your wholesale buyers. The main idea behind
wholesale prices is to provide buyers with an incentive to buy more products. In other words, the greater the number of products, the lower the unit price.
you can assign different price tags to different wholesale user roles according to your wishes. To do this for
, browse to Products and click Edit under the product you want to adjust. In the Product data section of
, there are several options for adjusting inventory, shipping, and other settings. You can change the wholesale price of the product in the default General tab. Depending on the number of user roles you created earlier, you will see different pricing fields for each role.
Similarly, you can create role-based discount pricing options.
to do this, go to WooCommerce & gt; Settings & gt; Discount.
global discounts apply to all products throughout the site, and users can see them according to their assigned roles. However, there are other options for you to try.
for example, quantity-based discounts allow you to offer different prices according to the size of the buyer’s order. You can scroll down on the discount page to display the General Quantity Based Discounts section.
check the “Enable General Quantity Based Discounts” box to toggle discounts on and off. The second box in
allows you to choose whether to apply discounts based on the number of individual products or the number of shopping carts.
finally, you need to select the desired user role and specify a start and end number.
, click Add Mapping, and Save Changes when it is finished.
among other options, you can also set category-based pricing and minimum order requirements.
Step 4: control the visibility of wholesale products
normally, once you have set up your wholesale role and B2B pricing, your WooCommerce Wholesale Store can start business. You can also choose to hide wholesale products and their prices from retail customers. In this way, you can sell similar or different products to your wholesale and retail audiences.
if you want a product to be visible only to wholesale users, go to WooCommerce & gt; Products. Then, click Edit to modify the product.
on the editing page, scroll down to the wholesale exclusive variety setting. This setting makes the product visible only to users with roles selected from the drop-down menu. Similarly, you can hide new and existing product categories from retail users when editing categories.
you may also want to hide retail products from wholesale users. To do this for
, go to WooCommerce & gt; Settings & gt; Wholesale Prices.
on this page, check the option for Only Show Wholesale Products to Wholesale Customers.
generally speaking, WooCommerce Wholesale Prices hides all wholesale prices from retail customers by default. As long as you assign your user roles properly, you don’t need to worry about confusing your customers.
Step 5: testing your new wholesale mall,
, now that your wholesale store is up and running, it would be wise to test it before opening it to the public. This way, you can review all the settings and modify them if necessary.
you need to log off your management files and visit the store as a guest. Review all product areas to ensure that pricing and discount information is accurate. You can also try to register as a retail or wholesale customer. If you observe any mistakes, go ahead and correct them.
you can also have people test the “beta” of your site. With an extra pair of eyes, it’s possible to find mistakes you might have missed before.
‘s other advanced WooCommerce wholesale functions
runs a WooCommerce wholesale mall is a serious business. Even the best wholesale WooCommerce plugin with the most powerful features is not a magic wand that can solve all your problems.
in some cases, you may need other advanced WooCommerce wholesale features. In this case, the extra WordPress plugin can save your life. A good example of a plug-in like
is CartFlows. As mentioned earlier, CartFlows is a powerful free funnel builder to improve your store’s payment experience and conversion rates. After
talks about wholesale user roles and tiered pricing, let’s take a look at two other interesting wholesale features.
coupons
you can use another strategic marketing tool to promote the development of your wholesale store, and that is coupons. In addition to the hierarchical pricing structure on the Wholesale Price Premium Edition, coupons allow you to provide more interesting pricing deals for your buyers.
for example, coupon transactions can offer price discounts to certain wholesale users based on specific shopping cart conditions. The main bottleneck for
B2B buyers when using coupons is that they have to find the right coupons for each purchase. Fortunately, with the WooCommerce plug-in, you can easily apply these coupons programmatically. In this way, you can save your customers the pressure of finding coupon codes, like an extreme sport.
one of the plug-ins that we recommend implementing coupons in your store is Advanced Coupons. This tool allows you to apply coupons according to a variety of conditions.
some of them include:
- shopping cart quantity
- customer login status
- customer total consumption
- shipping region and region
- customer order history
has a lot of
one of our favorite pricing deals is the buy one get one free (BOGO) promotion. The BOGO promotion allows you to reward buyers who buy a certain number of the same products. For example, a plug-in developer might want to offer an one-year free subscription to its buyer after purchasing a three-year subscription.
implementing this type of transaction is an easy way to attract more website traffic and drive customer interest.
Wholesale order form the process of fulfilling a wholesale order in
is very different from that of a retail order. Most wholesale customers will not browse your catalog in great detail. They often want to order in bulk quickly and complete the whole process.
WooCommerce’s order form can help you provide this smooth experience.
there is plenty of room for flexibility when creating an order form for your wholesale store. In general, you want to create an intuitive, user-friendly, fast table.
To achieve this, we recommend using Wholesale Order Form. It is one of the plug-ins included in the wholesale package. The
Wholesale order form lets you:
- choose between the two display styles
- determines how you want your page to load. You can divide the product into different pages or load them as the user scrolls down.
- selects the search / filter option
- to add additional columns to the table
to create a truly seamless shopping experience for your store shoppers, which is critical to achieving a high conversion rate. For WooCommerce Wholesale, you need some plug-ins to provide this experience.
FAQ
Do you need a plugin to create a WooCommerce Wholesale Mall?
you need an additional WordPress plug-in to create a WooCommerce wholesale mall. By default, the features provided by WooCommerce are only suitable for online retail stores. Fortunately, there are many powerful plug-ins in the WordPress library. These plug-ins extend the capabilities of WooCommerce to help you build a fully functional wholesale store.
Is there a free wholesale plug-in for WooCommerce?
has a free wholesale WooCommerce plug-in in WordPress’s plug-in library. However, most free plug-ins offer limited wholesale WooCommerce capabilities. Most wholesale plug-ins use a free subscription model. If you want to get the best user experience for your wholesale mall, you need to upgrade to the premium version.
Can you set the wholesale price according to the location or mode of transportation?
The
WooCommerce Wholesale plugin allows you to set wholesale prices based on location and mode of transportation. Among other options, you can also set different pricing structures for wholesale buyers based on shopping cart conditions and preset user roles.
Can I show the same products to wholesale and retail customers?
you can show the same products to wholesale and retail customers. Ideally, you want to specify different wholesale and retail prices for the same product. On the other hand, the Wholesale plug-in also supports advanced product visibility settings. These settings can help you hide certain products from wholesale or retail buyers.
Summary
WooCommerce is a powerful must-have plugin for building online stores using WordPress. Although it does not provide wholesale out-of-the-box functionality, other WordPress plug-ins can make up for this.
after finding the appropriate WooCommerce Wholesale plug-in, you can use the following steps to build your wholesale store:
- installs and activates a Woocommerce Wholesale plugin
- to create a new Wholesale user role
- sets Wholesale Price
- controls Wholesale Product visibility
- Test your new Wholesale Mall
if you get stuck looking for an ideal Wholesale plug-in, we recommend you take a look at Wholesale Prices. This plug-in has many powerful features. You can try the free version to understand how it works.
do you have any questions about WooCommerce, wholesale stores or anything related to WordPress? Please tell us in the comments section below!
