When your customers entrust you to build a WordPress site for their e-commerce business, they expect high-quality results. To do this, you should first master the development of the WooCommerce store. WooCommerce is currently the leading store-building technology that can create high-performance online stores, so there is no problem deciding to use this WordPress plug-in instead of other plug-ins.
next, you need to be familiar with the best practices for WooCommerce store settings. Not sure what these are? Follow us to take a look at the six rules to follow when building a WooCommerce store in WordPress.
1. The decision to choose the right
may be up to your customers, but if you have any say, be sure to lead them to a reliable, fast and secure hosting program. We listed some well-known server providers in Navigation. They are good value for money, reliable, and have good customer support.
2. Adding a SSL certificate
SSL certificate provides an additional encryption layer for the website to protect e-commerce enterprises and customers. Once the certificate is in place, your domain name will display the “security” notice and the “https://” (secure HTTP) in the address bar.
if customers are worried about the extra cost, let them know that Let’s Encrypt has a free certificate. If this is not enough to shake them, please explain Google’s punishment rules for sites that do not have SSL certificates.
3. Find the right WordPress theme
in most cases, setting up a WooCommerce store can be done cheaply. However, this is an area where your customers need to make solid investments, because a bad WordPress theme can damage not only the user’s experience, but also the company’s reputation.
if you are not familiar with Astra, let’s briefly talk about why this WordPress theme is perfect for e-commerce:
weighs only about 50KB, which is crucial if you want users to be able to browse the store quickly. When performance is important, no other theme can do better:
comes with a library of websites and page templates, which will simplify your WooCommerce site building process. It also ensures that you can design beautiful, modern, clean and stylish websites. Here is an example of our free website template:
once you have installed WooCommerce, be sure to activate the WooCommerce add-in in Astra to get the best results:
in addition to Astra, of course, we have many other options, see our list of the best WooCommerce topics.
4. Note that the average percentage of
users abandoning their shopping carts on e-commerce sites varies depending on the person you ask. However, the average percentage of people abandoning shopping carts seems to be about 70 per cent, according to Barilliance. If you want your store to overcome difficulties, you need to make your checkout perfect.
here’s what you need:
- uses a secure and well-known payment gateway provider such as PayPal or Stripe.
- adds a security seal around the checkout button.
- always sets a clear price on your product page, which includes a straightforward description of freight, tax rates, etc.
- only asks for the most relevant information and tries to put the form on one page.
- makes the design around the CTA button and inside the shopping cart and checkout clean, clear, and easy to operate.
, of course, WooCommerce has done a very good job in this respect:
5. Note that the three S
Speed, Securityand SEO are critical to the user experience of any WordPress site, but this is especially true for e-commerce customers who are willing to provide private payment information in exchange for goods sold online.
to optimize the experience of these three S, you will need each of the following WordPress plug-ins:
- backup (e.g. UpdraftPlus)
- integrated security (e.g. Wordfence)
- performance cache (e.g. WP Super Cache and WBTurbo)
- image optimization (e.g. Smush)
- SEO (e.g. oast and Smart SEO Tool)
6. Finally, of course, you need to add Google Analytics tracking pixels to the WordPress site to connect to Google Analytics
. You can do this simply by installing the Google Analytics Dashboard for WP plug-in.
because you are building an e-commerce site, be sure to activate the relevant modules of Google Analytics for more accurate tracking:
summary
estimates that the total global sales of e-commerce will be about $6.4 trillion by the end of 2023. Needless to say, there are huge growth opportunities for e-commerce enterprises in the next few years.
it’s up to you, as their WordPress developer, to make sure they make the most of it by providing them with the right foundation when you build a store.
so, are you ready to launch your store? We have a list of website launches, and you may want to take a look at it before you go online and just take a final swipe to see if you’ve done it.
