Want to know how to increase the traffic in your online store? Do you want to increase the sales and conversion rate of your e-commerce store? I guess your answer to the above two questions is: “Yes!” ! So, this article will help you.
We will show you step by step how to create coupon codes with WooCommerce to help you generate more sales.
In addition to the built-in and default methods for creating coupons with WooCommerce, we will share some good ways to attract customers to your online store by installing some powerful plug-ins.
- The power of coupons
- Boot magnet and WooCommerce
- How to create a coupon code using WooCommerce
- Create coupon codes with plug-ins
- How to promote your coupons
- Summary
The power of coupons
Coupons satisfy our desire to save money and snap up bargains. Each of us likes to think we’ve got a big deal.
It is estimated that more than 90% of American consumers actively use coupons. They use them to save money, try new products, experience new things, and enjoy any benefits offered by coupons.
They can be a very powerful incentive, which is why we recommend using them in WooCommerce!
Coupons can also create a sense of urgency, in a sense, fear of missing out on a great discount and saving some money. It is for this reason that coupons and discounts work well.
Coupons, discounts and discounts are also a good way to bring traffic to your online store. In addition to increasing traffic and sales, coupons can also act as a guide magnet to help build your email subscription list.
If you want to know what a clue magnet is…
Boot magnet and WooCommerce
Guide magnet (Lead magnet) is a marketing term used to refer to a giveaway, purely to collect customer contact information.
For example, magnets can be discount coupons, buy one get one free coupons, trial subscriptions, e-books, free advice, or something completely different.
The purpose of the guide magnet is to generate clues. You generate clues and nurture your audience by providing value. Then, slowly but surely, you can get close to sales.
Convert Pro is an example of a plug-in that helps you select email and generate clues (see more clue generation plug-ins). With an intuitive drag-and-drop editor, you can easily create a selection table in a few minutes.
Before we delve into this article, here are some statistics around coupons to help you understand the power of coupons.
- More than 90% of consumers have used coupons in some way.
- About 31 billion digital coupons were exchanged worldwide in 2019.
- 38% of consumers like to get coupons and discounts on their mobile devices.
- 60% of consumers like to receive digital coupons.
- 68% of consumers believe that digital coupons can generate loyalty.
- In 2017, the convertibility value of digital coupons reached $47 billion.
- 77% of consumers spend $10 to $50 more than expected when redeeming coupons.
- For 89% of consumers, price is the main factor affecting purchase decisions.
(Source: Valassis)
In this article, we will introduce some of the most popular ways to create coupons for your WooCommerce store.
Is it too technical to create a coupon code with WooCommerce? Absolutely not! It may be much easier than you think! It may be much easier than you think.
So before we begin, let’s assume that WooCommerce is already installed on your WordPress website. If you don’t, check out the article: how to build a WooCommerce site with Elementor and Astra themes.
How to create a coupon code using WooCommerce
First, we’ll show you how to create a coupon code using the default WooCommerce tool.
Go to WooCommerce & gt; Coupons.
You will notice a hint: “Coupon management has moved!” Now, the coupon tab has been moved to marketing.
So, in the future, you can visit the coupon section by going to Marketing & gt; Coupons. Yes, you can continue to click the “Remove legacy coupon menu” button if you like.
If you are creating a coupon for the first time, you will see the following screen.
If you already have an existing WooCommerce store that has created coupons, you will see a list of coupons, as shown in the following figure.
To create a new coupon, click the Create your first coupon or Add coupon button.
First, think of a unique name for your coupon code. A coupon code is something you want to promote or share with your audience. It helps to come up with a unique and creative name.
With so many occasions, festivals, events and regular promotions, it’s a bit difficult to come up with a creative name. However, it does help to make your coupon code stand out from others who offer similar offers, so it’s well worth doing.
For example, if you create a coupon code for mass Black Friday sales in 2021, you can create names like BF2021, BLACKFRIDAY2021, BFLOOT, WOWBF, WOW100OFF, and so on.
You can also create a system-generated code if you like. Just click “Generate coupon code”.
Once you have decided on a name, your next step will be through three tags, General, Usage restriction and Usage limits.
Under the General tab, you can decide the type of discount you want to offer among the various options available. It can be a percentage discount, a fixed shopping cart discount, or even a fixed product discount.
Once you have decided on the type of discount, you can determine the value of the coupon. Depending on the type of discount you choose, the value of the coupon will be a percentage or a fixed number.
You can also choose to provide an expiration date with free shipping and coupon codes.
The next label is Usage restriction. As the name implies, you can set various restrictions on the use of coupons.
For example, you can set the minimum consumption (subtotal) and maximum consumption (subtotal) for using coupons. You can choose to exclude the use of coupons from the items currently on sale.
You can also choose to include or not include products and categories that can use coupons.
The last tag is Usage limits. Depending on the type of discount you select under the general tab, you may see an additional field.
If you choose the fixed shopping cart discount option, you will notice the following two fields, the usage restrictions for each coupon and the usage restrictions for each user.
The limit on the use of each coupon, as its name implies, refers to the total number of times the coupon can be redeemed before it is used up. The usage limit per user refers to the number of times a single user can redeem a coupon.
If you choose a percentage discount or a fixed product discount, an additional field will be included, called limiting usage to item X. Where X represents the maximum number of individual items that can be applied to the coupon when using the product discount.
If you want to apply the code to all the items in the shopping cart, you can choose to leave it blank.
For example, enter 5 in the box and the coupon can be used five times before it expires.
Once you have entered the necessary fields, click ‘Publish’.
You just created your coupon code!
WooCommerce coupon extension
WooCommerce provides you with the option to go beyond creating the basic coupons we just introduced.
You can create personalized coupons, smart coupons, URL coupons, WooCommerce store credit coupons, free gift coupons and group coupons, as shown below.
However, in order to use them, you have to consider buying coupon extensions separately. It is for this reason that we recommend a very popular plug-in called Advanced Coupons.
Create coupon codes with plug-ins
The Advanced Coupons plug-in is one of the best coupon code plug-ins on the market. It allows you to create a variety of smart coupons, such as BOGO (buy one get one free) promotions, loyalty programs, shipping discounts, and so on, to help increase your sales.
Continue to download, install and activate the Advanced coupon plugin on your WordPress dashboard.
Once the plug-in is activated, click “Add coupon” under Marketing & gt; Coupons.
You will notice that a new set of tags has been added to the default WooCommerce coupon menu. Some of these options are only available in the advanced version of the plug-in.
Let’s take a closer look and create some smart coupon code.
How to create buy one get one free coupons with WooCommerce
All right, let’s tell the truth here. Have you ever made a purchase just because of the BOGO promotion? We know we have, on many occasions,
Buy one get one free coupons is a good way to attract customers to buy products in your store. You can offer buy one get one free or even a 50% discount on buy one get one free. In fact, customers may miss a good deal and save some money, which will attract them to buy products.
This is also part of the coupon psychology we talked about earlier.
To create a BOGO coupon, click Add coupon under Marketing & gt; Coupons. Then click the “BOGO Deals” tab.
Enter the name of the coupon code you choose, and then set conditions for dog betting.
BOGO transactions can be activated based on a specific trigger. Once the trigger is activated, you can set the deal to apply to the offer.
Triggers can be activated when a specific product, a product portfolio, or a specific product category is selected.
Once you have selected the trigger type, add buy one get one free promotional products. You can apply it to one product or several products.
Your next step is to choose the products that must be included in the buy one get one free promotion. You can add a specific product, a combination of products, or apply to a product category.
After selecting the type, add the products you want to include in the BOGO deal. You can choose to give away products free of charge or at a specific percentage discount. This can be achieved by using the drop-down menu under the heading “Price/Discount”. You can offer a percentage discount or a fixed discount.
For example, suppose you choose an outdoor tent (specific product) or outdoor camping equipment (product category). Depending on the choice, we will provide free tent accessories or barbecue sets at a 50% discount.
If there are no other settings or the shopping cart conditions you want to set, please click publish to create your buy one get one free promotion.
How to create URL coupons with WooCommerce
How many times have you clicked on a link that has a coupon code applied? You may have received an email, seen a social media post, or seen an offer online. Most likely, you click on a link and the coupon is applied automatically.
This is a URL coupon.
Usually, you add a coupon code when you check out. However, the URL coupon tool makes it easy to apply coupon codes.
So, how on earth do you create a URL coupon with WooCommerce?
Click ‘Add Coupon” under Marketing & gt; Coupons. Create a coupon name and set the discount type and coupon amount in the “General” tab. If you like, you can also choose to set usage limits and limits in their respective tags, as we did before.
Once you have finished the above work, click publish.
For example, we have created a coupon code WOWURL. Once you click publish, go to the “URL Coupons” tab.
You will see your coupon in the URL Coupon tag. You can make any changes you like in the middle pane.
If you make any changes, click Update. You can now share the coupon on URL or promote it.
How to create free gift coupons with WooCommerce
Don’t we like the word free? Most of us like to get a free idea, whether it’s big or small. Well, at least that’s what we did!
Want to drive more traffic on your online store and eventually achieve sales? Do you want to create something attractive to build your email list? Consider creating a gift certificate.
A gift certificate is a voucher, a card, or a piece of valuable paper that can be used in exchange for goods or services.
Offering freebies or gift vouchers is a great way to build your email list, drive more sales and reward your existing customers.
So how do you create a gift certificate with WooCommerce?
This is very similar to the way we created URL coupons, but with a few key differences.
Click “Add Coupon” under Marketing & gt; Coupons.
Create a coupon name, then scroll down to the coupon data area and click the “Add Products” tab.
The add products option is available in advanced versions of plug-ins. If you have an advanced version of the Advanced Coupons plugin, you will see this entry. If you use the free version, you won’t see it.
Under the “Add Products” tab, you need to click the “+ Add Product” button.
Choose the product you want to offer as a gift. Then, under the ‘Price/Discount” column, select the’$: Override price’ option. Finally, click the Add button button.
If you want to add more products, you can choose to do so by clicking’+ Add Product’ and repeating the process.
When the customer enters the coupon code, these products are added to the customer’s shopping cart.
After completing all the above steps, click the publish button. You just created your gift certificate!
How to create warm-up coupons with WooCommerce
Do you want to promote a discount when you are on holiday? Do you want to create a sense of urgency to maximize sales of time-limited discounts? You can try using the “Scheduler” option in the Advanced Coupon plugin.
Arranging your coupons allows you to plan ahead and prepare for panic purchases that may occur during the discount period, rather than worrying about opening and closing your coupons at a specific time.
For example, you can arrange your coupons for holidays and activities, such as Black Friday sales, Christmas, New year, Valentine’s Day, etc. You can also create a 24-hour sale and arrange for your coupons to go online and end the corresponding sales.
To create a pre-arranged coupon with WooCommerce, click “Add Coupon” under Marketing & gt; Coupons.
Create a coupon name and set the discount type and coupon amount in the General tab.
Then click the “Scheduler” tab.
The Scheduler option applies only to advanced versions of the Advanced Coupons plug-in.
Under the Scheduler tab, you can select a coupon start and expiration date.
The coupon will be triggered at 12:00:00 on the start date of your choice and expire at 23:59:59 before the end date of your choice. The time zone depends on your settings on the WordPress dashboard.
Time zone settings can be entered from Settings & gt; General & gt; Timezone.
Once you have completed the above steps, click the publish button. You have arranged your coupon code now!
How to promote your coupons
Now that you’ve created your coupon code with WooCommerce, the next step is to get the message out. You have to promote your coupons, let people know they exist, and actively contact them.
Let’s introduce the various digital touchpoints to create an influential promotion strategy.
Here are some common ways you can promote your coupons. These are time-tested methods that should produce positive results.
We also use these methods ourselves, and the results are very good!
If you have created an email list, mail the coupon code to your audience. It can be a coupon code or a coupon URL. You can also add coupon codes to emails generated by your system, such as thank-you emails, confirmation emails, transaction emails, etc.
The goal is not to miss the opportunity to ensure that the coupon code is sent to people who are interested in your business.
The following is an example of a coupon website. We offered a 30% discount on our products during the Christmas promotion.
Although there are several plug-ins on the market, the one we strongly recommend is the Convert Pro plug-in. It is an ideal plugin that can be installed for your email selections and clues generation. It can help you build your email list and also help with conversion.
Social media
It makes sense to advertise your product on social media.
Use your Facebook and Instagram stories. Promote a limited period of discount to create a sense of urgency. Ask your followers to share and participate in your post to get a gift certificate.
Getting close to social media influencers can be a good way to help promote your code. You can have these influencers promote your products and coupon codes to their audience for a small fee.
You can also use related tags, such as # coupons, discounts, promotions, sales, to promote your own coupons.
Guide magnet
Create a boot magnet on your website. Either when someone visits your store, spend a certain amount of time in your store, or show off the guide magnet when they are about to leave.
For example, you can offer a 25% discount when users visit your store. In order to get discount coupons, they must provide you with their email address. If they leave your store without buying, you can offer another 5% discount.
The guide magnet can be an BOGO transaction or even a gift certificate. Not only can this help you provide coupons to attract customers to buy products from your store, but you can also build your email list, which in turn will help promote new offers and coupons in the future.
Convert Pro can help with email selection and clue generation. It uses a drag-and-drop form generator to make it easy for your site to create and implement forms.
Another plug-in you can consider using is OptinMonster.
Gamification
Most website visitors voluntarily enter their email addresses for a chance to win a free gift. Gamification is a psychological technique used by smart marketers that can immediately increase their sales and conversion rates.
Spin to Win is a discount turntable selection form that adds gamification to your site. Your visitors can play games and win discounts and special offers after playing games.
You can use any of the free spin plug-ins in the WordPress plugin library, or consider using the OptinMonster plug-in.
Advertising
You can consider placing ads on social media or even on the Google display network. These ads can be run by including the coupon code in the picture, as shown in the following figure:
Short message
Similar to building your email list, if you have your customer’s mobile phone number, you can consider sending your discount coupon code via text message. Here, it is very important to get permission for customers to send text messages.
Offline activities
How many times have you been given a card with a coupon code at a trade show?
You can distribute cards or flyers containing coupon codes. Not only can you establish a face-to-face interaction with your potential customers, but you also have the opportunity to build your email list and collect other contact details.
Summary
Coupons are an effective way to increase your traffic and improve sales. They cater to human psychology and are so ingrained that not everyone is aware that they are being influenced by them.
If you run a WooCommerce store, try coupons and incorporate them into your marketing strategy.
We hope the methods mentioned in this article will help you create valid coupons for your store. You can also read our tutorial on how to get a coupon after customer evaluation.
Feel free to use the steps here to create coupons, but see if you can come up with some creative ways to use them in your store. If you like, you can share these thoughts in the comments!
What WooCommerce coupons do you use? Which one do you think is the best? Are there any really outstanding examples of coupons? Please tell us your experience below!
